Senior Marketing Specialist

Senior Marketing SpecialistAs a key creative and strategic advisor for the Property Marketing Center of Excellence (COE) in the Americas, the Senior Marketing Specialist is responsible for providing advisory and strategic partnership to our clients, exceptional project management and oversight, creative ideation, proactive marketing outreach, and responsive communication and coordination for significant property marketing projects. The Senior Marketing Specialist is expected to function as a trusted property marketing advisor for our Brokerage Teams and Clients in multiple markets throughout the East Region – delivering best-in-class concepts and strategic go-to-market strategy. The Senior Marketing Specialist works within a fast-paced environment with Cushman & Wakefield real estate professionals, the properties and owners they represent, and the Property Marketing COE Team to develop and deliver industry-best property marketing strategies, plans, deliverables and outcomes. In partnership with the Property Marketing COE Team Lead, the Senior Marketing Specialist is the point person for our most significant property marketing assignments throughout the East Region, serving as the Project Lead, providing marketing expertise and recommendations, working collaboratively with our fee earners and a property marketing team of copy writers / strategists and graphic designers—both in house and third party—to bring campaigns to life.Responsibilities:Serve as the day-to-day point of contact for Brokerage Teams on our most significant property marketing projects in multiple markets throughout the West RegionLead calls and meetings with Brokerage Teams as required by the scope of the project to collect critical details to craft comprehensive marketing plans and deliver on industry-best creative property marketing campaigns; assemble all required assets and ensure Brokerage Team is equipped to launch property to market and execute agreed upon tacticsCollaborate with Copy Writers, Marketing Specialists, Marketing Coordinators, Design Managers, and Graphic Designers internally and ensure the right team is in place to support the scope of each project, recommending 3rd-party integration when appropriatePartner with Brokerage Teams and COE Property Marketing Team to develop comprehensive project and brand strategy that incorporates new, creative ideas to market our listings; engage Copy Writers / Strategic Marketers and Graphic Designers to execute approved design and messaging directionEstablish and communicate project schedule to all project participants, assign tasks to Marketing Specialists and Coordinators as neededManage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiencyCommunicate with Brokerage Team on project updates, either through status calls or other channelsAs needed, interface with external clients for planning, marketing, or project status meetingsWork in partnership with the COE Team Lead and escalate challenges, as necessaryEnsure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessaryEnsure final on-time delivery of all project assets and deliverablesMaintain project databases, tracking tools, and project delivery and management toolsProvide campaign reporting metrics to the Brokerage Team and Client; recommend strategic improvements or alternative channels/tactics to enhance performanceQualifications:Bachelor's degree5-7+ years of marketing experience—real estate, architecture or commercial construction experience preferredProficiency with Adobe Creative Suite is requiredFamiliarity with a project management tool is preferredAbility to independently achieve successful outcomes on all activities with minimal supervisionAbility to manage multiple projects at once in a fast-paced environmentExcellent written, oral communication skills and problem-solving skillsProven ability to work across different audiences, personalities, and experience levelsStrong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participantsSelf-motivated but works well in group environmentCushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements. The compensation for the position is: $ 83,725.00 - $98,500.00 Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.