Senior Brand Manager

Job Description

Job Description

Senior Brand Manager 

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are one of the largest independent providers of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

JOB SUMMARY:
This position is responsible for leading and managing one or more of our priority consumer brands as a leader within the marketing team. The individual must be able to work in a fast paced, entrepreneurial, and resource-controlled environment with an emphasis on collective, collaborative teamwork .   We are seeking a modern marketer who is grounded in both a general management skill set and a digital first marketing mindset.

MAJOR RESPONSIBILITES/ACTIVIES:

1. Brand plan development and P&L management – Develop and execute annual and long-range plans that deliver on company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.  General Management Skill set (Forecasting, Yearly Planning, P&L Responsibility) is a MUST.
2. Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis.  Specific experience planning and executing digitally focused marketing campaigns:  Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected and streaming TV, Programmatic Video and Display
3. Market analysis - provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.
4. Sales Collaboration & Support – Has strong brand acumen in both brick and mortar and ecommerce – specifically and Amazon & Walmart.com Can provides the sales organization with best-in-class materials for retailer presentations working closely with Category Management.

QUALIFICATIONS:  minimum required combination of education and experience, and knowledge, skills and abilities that demonstrates proficiency in the above referenced duties:
Education: Bachelor’s degree or MBA in Marketing, or equivalent work experience.
Experience Required:  We are seeking an existing senior brand manager with a Minimum of 8 years of related work experience brand marketing.  (Agency experience is not applicable).
Preferred:  Recent CPG Experience, Personal care / HBA, Homecare preferred.   Open to DTC CPG Experience (but not DTC only)
Required Skills/Abilities:

• Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively.  Utilizes resources effectively to overcome challenges and achieve business objectives.  Takes ownership where appropriate.
• People Management -- Track record in coaching, developing and managing junior marketers.
• Strategic thinking skills – ability to deliver against the long-term brand goals.  Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
• Analytical and problem-solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans.  Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.  Ability to Inspire others both internally and externally (agency partners)
• Results (Data) orientation – focuses not only on what needs to be achieved, but also makes sure that it’s done the right way.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Must be comfortable with a hands-on environment.  Ability to make decisions with limited information and resources. Self-reliant / proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.

OTHER

• High proficiency in computer skills, including Microsoft Office
• Minor travel; up to 10%, mainly in North America.
• No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

REASONING ABILITY:
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.

No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

#HybridWork :  We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).

Work Hours : 40 hours per week.

Salary: $145,000 - $175,000.

 

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