Manager, Data Insights

Location: Alexandria, VA Compensation: $125,000 to $145,000 per year SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Manager of Data Insights – Customer Analytics Summary: Manager of Data Insights to lead customer analytics and intelligence initiatives across the organization. The role oversees traditional customer analytics, including segmentation, attribution, predictive modeling, and digital analytics, while monitoring customer trends and informing business priorities. Work Environment This position follows a hybrid work schedule, requiring in-office presence three days per week and remote work two days per week. Core work hours will be… Responsibilities Proactively identify trends, risks, and opportunities within customer data to inform business priorities. Utilize AI‑assisted and generative BI platforms (e.g., LLM‑based solutions) to support analysis. Develop business intelligence solutions to enable a diverse set of stakeholders to explore data, uncover new insights, and take action. Manage audience segmentation and data accessibility. Partner with internal teams to offer strategic insights, review and translate findings, make actionable recommendations, and measure program success. Ensure responsible, governed, and transparent use of AI in analytics workflows, maintaining accuracy and integrity of AI‑generated outputs. Lead support for analytics tools including Customer Journey Analytics, Adobe Launch, Google Analytics, and Google Tag Manager, including access management. Package and communicate trends and insights to key stakeholders, including senior leadership, in a timely and effective manner. Requirements 8+ years of experience in customer analytics, data insights, or a related field with demonstrated expertise in customer segmentation, attribution modeling, and predictive modeling. Proven ability to translate complex analytical findings into clear business insights for non‑technical audiences. Excellent verbal and written communication skills; ability to interact effectively with colleagues and stakeholders. Knowledge of data governance frameworks and analytics best practices. Proficiency in data analysis tools and software (e.g., Power BI, Tableau, SQL, Alteryx, Python). Bachelor’s degree in Marketing, Analytics, Computer Science, or a comparable field. Additional graduate certificates in analytics or reporting are preferred. Microsoft Certified: Power BI Data Analyst or Tableau Desktop Certified is preferred. Equal Opportunity Employment SHRM is an equal opportunity employer. We embrace and celebrate diversity, equity, and inclusion, fostering an environment where all employees feel respected, valued, and empowered. #J-18808-Ljbffr Utah SHRM