Fractional Marketing Consultant

Job Description

Job Description

Islander 71 Fish House & Raw Bar
Isle of Palms, SC | Part-Time Consultant | Approx. 10 hours/month

Islander 71 is looking for a part-time marketing consultant to own and elevate our overall marketing strategy. This person will serve as the point person for social media, digital marketing, and brand visibility—helping ensure our marketing efforts are intentional, consistent, and driving results.

This is a consulting role for someone who can think strategically, execute where needed, and manage outside partners/vendors effectively. We’re looking for someone who understands hospitality marketing, can keep social media organized and on-brand, and has experience with Google Ads, SEO, and digital performance marketing.

• Develop and manage Islander 71’s overall marketing strategy and calendar
• Oversee social media planning, posting, and content coordination
• Manage monthly content cadence and ensure posts align with promotions, events, menu features, and brand priorities
• Own the relationship with outside marketing/digital vendors and ensure deliverables are on track
• Oversee and guide Google Ads / paid digital strategy
• Monitor and help improve SEO / local search presence / website visibility
• Make recommendations around marketing spend, priorities, and opportunities to drive traffic and awareness
• Coordinate with ownership/leadership on upcoming events, promotions, and business needs
• Track performance at a high level and report back on what’s working, what needs adjustment, and where to focus next

• Experience in marketing strategy, social media management, and digital marketing
• Strong understanding of Google Ads, SEO, and local business marketing
• Ability to manage third-party vendors and hold them accountable
• Organized, proactive, and able to work independently with minimal oversight
• Hospitality, restaurant, lifestyle, or local brand experience strongly preferred
• Strong eye for brand voice, content quality, and consistency

• Consultant / contractor role
• Approximately 10 hours per month
• Flexible schedule
• Primarily remote, with occasional on-site collaboration as needed