Marketing Manager

Marketing ManagerPosition Summary: Horseshoe Bay Resort is seeking a strategic and creative Marketing Manager to shape the resort's brand narrative and drive engagement across one of Texas' premier luxury destinations. This role leads integrated marketing and public relations efforts, executes multi‑channel campaigns, and partners cross‑functionally to support revenue growth, brand visibility, and exceptional guest experiences.Key ResponsibilitiesDevelop and execute integrated, full‑funnel marketing campaigns across digital, traditional, and on‑property channelsLead brand initiatives, including new amenity launches and seasonal promotionsManage campaign lifecycle from strategy and creative direction to launch and performance analysisOversee public relations efforts, including press releases, media outreach, and influencer partnershipsMaintain consistent brand voice across all communications and platformsBuild relationships with media partners to enhance brand visibilityManage the resort's digital ecosystem, including website, social media, email marketing, and OTA channelsPartner on content creation, including photo shoots, video production, and storytelling initiativesEnsure brand consistency and optimization across all digital touchpointsPlan and execute on‑property activations, events, and brand collaborationsWork cross‑functionally with resort teams to deliver high‑impact guest experiencesSupport large‑scale events and experiential campaignsManage the marketing calendar and prioritize multiple campaigns simultaneouslyOversee creative asset production and external vendor relationshipsCollaborate closely with Revenue Management to align campaigns with business goalsWhat You BringBachelor's degree in Marketing, Communications, or a related field preferred3–5 years of progressive marketing or public relations experience, preferably in hospitality, lifestyle, or agency environmentsStrong writing, editing, and storytelling skills with attention to brand voice and detailProven experience executing integrated campaigns across digital, media, and live eventsStrong project management and organizational skills in a fast‑paced environmentProficiency in Microsoft Office; experience with Adobe Creative Suite and social platforms (Meta, TikTok, LinkedIn) preferredPassion for hospitality, travel, or destination marketingCore CompetenciesStrategic Thinking: Ability to translate business goals into impactful marketing strategiesCreativity: Brings fresh, innovative ideas to elevate the brandExecution: Delivers high‑quality work across multiple projects simultaneouslyCollaboration: Effectively partners with cross‑functional teamsCommunication: Demonstrates strong written and verbal communication skillsBenefits & Resort PerksMedical, Dental, and Vision InsuranceShort‑and‑Long Term Disability CoverageMajor Illness and Accident InsuranceAssociate Relief Fund access401(k) with employer matchCompetitive salary with regular reviewsPaid vacation and holidaysSubsidized associate housing and shuttle transportationWeekly meal subsidies and dining/retail discountsAccess to resort amenities, including golf (based on availability)Discounted rates at Crescent Hotels & Resorts properties nationwideEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.#J-18808-Ljbffr