Social Media Marketing Manager

Senior Social Media Marketing Manager

Paradigm Oral Health is seeking a Senior Social Media Marketing Manager to support the execution, growth, and governance of social media across both the Paradigm masterbrand and affiliated practice locations. This role will focus on scaling local practice social media efforts, supporting social media operations across a growing multi-location organization, maintaining brand consistency, and creating engaging content that drives awareness and engagement.

The ideal candidate is highly organized, creative, collaborative, and data-driven, with experience managing multiple brands or locations and translating broader social strategies into effective local execution. This individual should be comfortable balancing content creation, stakeholder collaboration, and day-to-day social media operations while helping practices strengthen their local digital presence.

Role and Responsibilities

• Support day-to-day social media operations for Paradigm Oral Health and affiliated practice brands.
• Collaborate with local practice teams to implement social media strategies that align with brand standards while reflecting local market needs.
• Create and adapt engaging social content in partnership with local practices and internal stakeholders.
• Strategize, ideate, create, edit, publish, and schedule social-first content across key platforms, including Meta, LinkedIn, TikTok, YouTube, and other relevant channels.
• Adapt enterprise-level campaigns, assets, and messaging for local practice use.
• Manage editorial calendars and content planning across multiple practice locations.
• Ensure brand consistency in messaging, tone, voice, and visual standards across all social channels.
• Support short-form video creation and video-first content initiatives across social platforms.
• Coordinate content capture opportunities, including production shoots, provider interviews, practice activities, and patient stories.
• Monitor social media trends, platform updates, and content opportunities.
• Track and report on social media performance, providing actionable recommendations to improve engagement, reach, and audience growth.
• Collaborate with internal marketing partners, agencies, and practice teams to support integrated marketing initiatives.
• Support social media governance, account management, platform access, and best practices across multiple brands and locations.
• Continuously evaluate performance data and audience insights to optimize content strategy and execution.

Required Skills/Abilities

• Proven experience managing and growing social media platforms for brands or organizations.
• Proficiency across major social media platforms, including Meta, TikTok, LinkedIn, YouTube, and emerging channels.
• Excellent content creation, copywriting, and editing skills with strong attention to detail.
• Experience with Sprout Social or similar social media management and reporting platforms.
• Strong understanding of platform-native social strategy and short-form video content.
• Familiarity with Canva, CapCut, Adobe Creative Suite, or similar content creation and editing tools.
• Experience interpreting analytics and translating insights into actionable recommendations.
• Ability to manage multiple projects, priorities, and stakeholders in a fast-paced environment.
• Strong communication, organizational, and cross-functional collaboration skills.
• Experience working within a multi-location organization, healthcare environment, or similarly complex brand structure.
• Portfolio demonstrating social media content and campaign execution.

Preferred Skills/Abilities

• Experience supporting multiple brands, locations, or markets.
• Experience creating short-form video and social-first content.
• Experience coordinating content collection with local teams and stakeholders.
• Experience working alongside creative, paid media, SEO, web, and agency partners within integrated marketing initiatives.
• Healthcare, dental, oral surgery, or other healthcare marketing experience preferred.

Education and Experience

• Bachelor's degree in Communications, Marketing, Business, Public Relations, or a related field.
• Minimum 5-8 years of professional social media marketing experience.
• Healthcare industry experience preferred; dental, oral surgery, or multi-location organization experience strongly preferred.