Sr. Social Media Manager

Role Description

From where to live to where to learn, Niche helps millions of students and families make some of life’s biggest decisions. Social is one of the most direct ways we build trust, show up in culture, and stay relevant to those audiences. This role is responsible for doing so exceptionally well.

As our Senior Social Media Manager, you'll lead organic social strategy across our B2C channels (Instagram, TikTok, Facebook, and more) and B2B presence on LinkedIn, with an eye on wherever attention is shifting next. You'll work in close partnership with our Head of Content to set direction, and you'll have the creative and strategic latitude to build something worth following.

What You Will Do

• Strategy & Ownership:
  • Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches that grow our brand and move our business forward.
  • Partner with the Head of Content to align social with broader content, brand, and business goals to ensure social is integrated into campaigns, product launches, partner building strategies, and key company moments.
  • Define and lead our ambassador, influencer, and community strategies: identifying the right partners, managing contracts, budgets, and briefs, and building ongoing connections with key audiences across platforms.
  • Monitor emerging channels, audience behaviors, new platform features, and algorithm changes to make proactive recommendations on where and how Niche should show up next.
• Content & Execution:
  • Lead content ideation and production, working individually as well as with internal teams and external creators to deliver content that's high-quality, on-brand, culturally relevant, and built to resonate on each platform.
  • Be Niche's ears on the ground. Proactively surface what you're seeing in communities and conversations, pitching fresh content ideas and translating trends and signals into usable insights for broader brand and marketing efforts.
  • Drive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams, and develop SOPs that keep content creation, publishing, testing, and community engagement consistent and scalable.
• Testing & Optimization:
  • Spot trends early, and run structured test-and-learn pilots.
  • Own performance tracking for organic social, moving fluidly between quantitative data and qualitative signals to surface what's working, what's not, then bringing clear recommendations to the team with rationale, timeframes, and success targets.
• AI, Search, & Discoverability:
  • Stay current on how AI tools and LLM-powered search are shaping brand discovery as well as how brands like Niche get found and cited, and how social can influence those outcomes.
  • Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact.

Qualifications

• 7–9 years of hands-on social media experience, ideally in-house for a brand or organization.
• Full-cycle experience owning content calendars, creator relationships, and platform strategy end-to-end.
• Proven ability to make complex, stressful, and opaque categories feel human, relatable, and worth following.
• Strong analytical instincts: you read performance data, identify what matters, make a clear case for what to do next, and understand how paid and organic work together.
• Sharp copywriting skills, a genuine ear for brand voice and audience nuance, and the editorial judgment to know the difference between what's trending and what's worth doing.
• Comfortable producing content yourself, directing others through briefs and feedback, and being on camera or directing creators.
• Clear communicator who can explain the "why" behind decisions to teammates and stakeholders.
• Experience representing a brand at industry events, creating onsite content, and willingness to travel minimally (roughly 2–3 times per year).
• Bonus: experience in education or working with students, families, or academic communities.

Compensation

• Our national target base salary range is $81,440 - $101,800, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.
• At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.

Benefits

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you.
• Full time, salaried position with competitive compensation in a fast-growing company.
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage.
• Flexible Paid Time Off Policy.
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences.
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents.
• Meaningful 401(k) with employer match.
• Your ideas and work will make an immediate impact on our company and millions of users.
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!