Sr. Social Media Manager

We are looking for a highly motivated, real self-starter to join SailPoint as our Social Media Leader. In this remote role, you will be the lead architect of our global brand social media investments, defining how SailPoint communicates the value of our Identity Security Platform and solutions to the broader market. This is not a traditional desk-bound strategy role. You are a creator at heart who can strategize, shoot, edit, and post. We are seeking an AI-forward leader who seamlessly shifts between high-level omnichannel planning and hands-on execution. You will act as the primary driver of our social master plan, ready to work collaboratively across product marketing, PR, and employee advocacy to exponentially extend our team's reach. You know which subreddits IT leaders actually read, which LinkedIn voices in B2B SaaS are worth studying, and what's currently going on in AI Twitter without having to look it up. You are as comfortable with technical content as you with socializing an event. Key Responsibilities Connect with key stakeholders across the marketing and product teams. Audit SailPoint’s current social footprint, technology stack, and existing AI toolsets. Gain a deep understanding of our identity security messaging. Decide what SailPoint's social presence looks like across LinkedIn, X, Reddit, and YouTube — and make the call on which platforms are worth investing in vs. ignoring. Write posts, company posts, product launches, customer stories, hot takes on the ITSM and AI agent space. You'll be the person whose words actually go up. Build the content engine: editorial calendar, repeatable formats, asset workflow with design, review process with product marketing, and a feedback loop on what's working Implement your AI-powered content engine, tools and operational frameworks. Begin running organic and brand social campaigns and optimize our publishing cadences. Take full ownership as the "quarterback" of SailPoint's social strategy. Demonstrate measurable progress on pipeline influence, engagement metrics, and operational efficiency through your AI and automation workflows. AI-Assisted Content Engine: Build and manage social tools to augment your work and boost productivity to script, adapt, and scale posts, short-form video, and carousels while strictly protecting SailPoint's brand voice. Omnichannel Mastery: Own the strategic blueprint and editorial calendar across LinkedIn, X, YouTube, Instagram, and other emerging platforms. Balance the emotional resonance of high-reach channels with the tactical precision of targeted digital platforms. Precision Measurement: Partner with analytics teams to treat every media dollar as a strategic investment. Instrument analytics (GA4, UTM governance, CRM integrations) to track engagement, CAC, and multi-touch attribution (MTA) models for pipeline impact. Paid & Organic Execution: Run continuous paid social experiments and always-on programs (e.g., LinkedIn Campaign Manager). Optimize creative, audience segments, and bidding strategies to generate inbound traffic and demand. Social Listening & Intelligence: Deploy advanced social listening tools to identify market trends, capture voice-of-customer, and feed strategic insights back to the product and sales teams. Cross-Functional Leadership: Act as a true self-starter by partnering closely with brand creative, PR, product marketing and demand generation to ensure assets are purpose-built for the modern media landscape. Qualifications & Skills Experience: 7+ years managing multi-channel global social or media programs, ideally within enterprise SaaS, cybersecurity, or identity security. Agency-side or global enterprise media planning roots are a plus. AI & Tech Fluency: Hands-on, practical experience using AI tools for content summarization, ideation, and generation. Expert-level proficiency in the modern media stack (Sprout Social, Hootsuite, TradeDesk, native ad platforms). Strategic Authority: A proven self-starter who operates with B2B architectural knowledge and B2C empathy. Strong ability to influence executive leadership and justify investments using data-driven logic. Analytical Rigor: Deep understanding of funnel attribution, ROI delivery, and experimentation frameworks (A/B testing, growth loops). Capable of translating metrics (CTR, MQLs) into executive-level performance narratives. Education & Travel: BA/BS degree required. Remote position with approximately 20–30% travel for corporate events or planning sessions. Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint. As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD): $101,500 - $171,100.00 Base salaries for employees based in other locations are competitive for the employee’s home location. Benefits Overview 1. Health and wellness coverage: Medical, dental, and vision insurance 2. Disability coverage: Short-term and long-term disability 3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D) 4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children 5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account 6. Financial security: 401(k) Savings and Investment Plan with company matching 7. Time off benefits: Flexible vacation policy 8. Holidays: 8 paid holidays annually 9. Sick leave 10. Parental support: Paid parental leave 11. Employee Assistance Program (EAP) and Care Counselors 12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options 13. Health Savings Account (HSA) with employer contribution SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law. Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact View email address on click.appcast.io or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint. SailPoint is a leading provider of identity security for the modern enterprise. Enterprise security starts and ends with identities and their access, yet the ability to manage and secure identities today has moved well beyond human capacity. Using a foundation of artificial intelligence and machine learning, the SailPoint Identity Security Platform delivers the right level of access to the right identities and resources at the right time—matching the scale, velocity, and environmental needs of today’s cloud-oriented enterprise. Our intelligent, autonomous, and integrated solutions put identity security at the core of digital business operations, enabling even the most complex organizations across the globe to build a security foundation capable of defending against today’s most pressing threats. The employment policy of SailPoint is to provide equal opportunity to all persons, and it is SailPoint’s policy to take affirmative action to employ and advance in employment protected veterans and individuals with disabilities. It is SailPoint’s policy to recruit, hire, train and promote qualified individuals in all job titles, and ensure that all other personnel actions are administered without regard to race, color, religion, national origin, sex, military and/or veteran status, disability, or other legally protected status, and we will ensure that all employment decisions are based only on valid job requirements. SailPoint does not discriminate on the basis of national origin or citizenship status as provided under the Immigration Reform and Control Act of 1986. Employees and applicants shall not be subjected to harassment, intimidation, threats, coercion, or discrimination because they have engaged in or may engage in any of the following activities: Filing a complaint; Assisting or participating in an investigation, compliance evaluation, hearing, or any other activity related to the administration of the affirmative action provisions of Section 503, VEVRAA, or any other Federal, State or local law requiring equal opportunity for individuals with disabilities or protected veterans; Opposing any act or practice made unlawful by Section 503, VEVRAA, or their implementing regulations in this part, or any other Federal, State or local law requiring equal opportunity for individuals with disabilities or protected veterans; or Exercising any other right protected by section 503, VEVRAA or their implementing regulations. SailPoint will also provide reasonable accommodation to known physical or mental limitations of an otherwise qualified employee or applicant for employment, unless the accommodation would impose undue hardship on the operation of our business. SailPoint’s affirmative action program contains an audit and reporting system which enables us to measure the effectiveness of our program, indicate any need for remedial action, determine the degree to which our objectives have been attained, determine whether protected veterans and individuals with disabilities had had the opportunity to participate in company-sponsored activities, measure our compliance with the program’s specific obligations, and document actions taken to comply with these obligations.