Chief Marketing Officer & Vice President for Marketing & Communications

Chief Marketing Officer & Vice President for Marketing & Communications

The College of Charleston seeks a strategic and innovative Chief Marketing Officer & Vice President for Marketing and Communications (CMO & VP) to lead an integrated marketing and communications enterprise that advances the College’s mission, vision, and strategic priorities. Reporting directly to the President and serving on the President’s Cabinet, the CMO & VP provides executive leadership for the Office of University Marketing and Communications. This role is responsible for strengthening the College’s brand, enhancing its national visibility, and ensuring consistent, high-impact engagement with internal and external audiences.

The CMO & VP will partner with academic and administrative leaders to align messaging and initiatives with institutional goals. The successful candidate will assess and enhance organizational structure, processes, and resources to build a modern, data-informed, and results-driven marketing and communications function.

The College of Charleston is one of the nation’s oldest and most distinguished public universities. Located in the heart of historic Charleston, SC, the College combines a nationally recognized liberal arts and sciences foundation with innovative professional and graduate programs. With approximately 11,000 undergraduate students and 1,000 graduate students, the institution is known for its rigorous academic environment, student-centered culture, and commitment to experiential learning, research, and community engagement. The College’s picturesque urban campus, strong alumni network, and deep connections to the cultural and economic life of Charleston create a distinctive educational experience that attracts students, faculty, and staff from across the country and around the world.

Key Responsibilities

• Lead the development and execution of a comprehensive, integrated marketing and communications strategy.
• Strengthen and elevate the College’s brand and reputation across diverse audiences.
• Serve as a senior advisor to the President and Cabinet on communications strategy and issues management.
• Build and lead a high-performing, inclusive team, fostering collaboration and accountability.

Required Qualifications

• Minimum of 10 years progressive leadership experience in marketing, communications, or related fields.
• Bachelor’s degree in marketing, public relations, or a related field.
• Experience building or repositioning a brand and translating institutional values into a compelling narrative.
• Strong understanding of and experience with digital and traditional marketing, with a focus on measurable outcomes.
• Demonstrated success leading integrated marketing and communications functions in complex organizations.

The College of Charleston is an equal opportunity employer and does not discriminate against any individual or group on the basis of sex, gender (including gender identity and/or expression), pregnancy, race, religion, color, national origin, age, disability, military or veteran status, sexual orientation, genetic information, and other classifications protected by applicable federal, state, and local laws. For more information, please visit eop.cofc.edu.