Global/US Insights & Analytics Director, CVRM - Dyslipidemia
AstraZeneca
AstraZeneca seeks a Global/US Insights & Analytics Director to lead market research and data strategy for a cardiovascular dyslipidemia franchise. The role involves generating actionable insights from patient, physician, and payer research; partnering with cross-functional teams to inform positioning and investment decisions; and translating complex data into executive recommendations across US and global markets.
Responsibilities
- Lead primary market research initiatives including segmentations, message testing, and patient identification studies
- Convert insight gaps into research questions and shape brand positioning with global teams
- Define KPIs and track brand performance metrics aligned to strategic drivers
- Leverage claims, EMR, and patient-level data to understand behavior and drive strategy
- Synthesize research findings and competitive intelligence into clear narratives for senior leadership
Requirements
- 8+ years of insights and analytics experience in biopharmaceuticals
- Qualitative and quantitative market research expertise across HCPs, patients, and payers
- Proficiency with secondary data sources (IQVIA, Symphony, Prognos, claims, EMR datasets)
- Strategic thinking and business acumen in pharma sales and marketing
- Ability to influence across organizational levels in matrix environments
- Strong written and verbal communication and executive storytelling skills
- Bachelor's degree in business, commercial, scientific, or related field
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