Community Liaison

Position Summary Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with thecommunitymanagement team. Essential Functions and Responsibilities Ensuresthe CAPLICO Core Valuesand Code of Conductare adhered to at all times. Ensurescompliance with Resident Rights and HIPAA policies at all times. Fosters a positivecommunityimage in thelocalcommunity and presents a professional image. Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members. Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community. Identifies, creates and distributes appropriate promotional materials designed togenerate additional inquiries. Represents the community at local community functions by making informational presentations. This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events. Meets or exceeds thecommunity’s established performance measures of the minimumcontacts to be made per month. Meets budgeted occupancy goals for thecommunity. Cultivates resident and family relationships to generate leads, conductscommunitytoursand assesses candidates’ needs. Qualifies financially and physically eligiblecandidates, and works towards a move-in commitment by every qualified candidate. Follows-up with prospective residents and family members through phone, mail, e-mail and direct visits to encourage/obtain a move-in commitment. Maintains appropriate prospect database percommunitypolicy. Completes/submits all required budgets, reports, analysis, and forms in a timelymanner. Collaborates effectively withcommunityexecutive director and management team. May perform other duties as assignedby the Supervisor. Supervisory Responsibility None. Work Environment Worksallthroughout the community/facility, local community and marketing events. Moves intermittently during working hours. Is subject to frequent interruptions. Is involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances. Is subject to hostile and emotionally upset residents, family members, personnel, and visitors. Is involved in community/civic health matters/projects as appropriate. Is subject to injury from falls, burns from equipment, odors, etc., throughout the work day, as well as to reactions from dust, disinfectants, tobacco smoke, and other air contaminants. Is subject to exposure to infectious waste, diseases,conditions, etc., including TB, COVID-19and the AIDS and Hepatitis viruses. May be subject to the handling of and exposure to hazardous chemicals. Physical Demands and Sensory Requirements (With or Without the Aid of Mechanical Devices) Must be able to move frequently throughout the workday. Must be able to cope with the mental and emotional stress of the position. Must be able to see and hear or useprosthetics that will enable thesenses to function adequately to ensure that the requirements of this position can be fully met (e.g.: accurately read measurements onresidentrelated equipment such as thermometers, monitors, gauges). Must be able to function independently, have personal integrity, flexibility and the ability to work effectively withresidents, employees, visitors and support agencies. Must be in a good general health and demonstrate emotional stability. Must be able to relate and work with the disabled, ill, elderly, emotionally upset and at times, hostile people within thecommunity. Must be able tostand, walk, twist,bend,kneel, stoop, stretch andminimal lifting. Must be able to assist with the evacuation of residents. Specific Requirements Ability to speak and understand the English language. Possess the ability to make independent decisions when circumstances warrant such action. Possess the ability to deal tactfully with personnel, residents, visitors, and the general public based on whatever maturity level they are currently functioning. Ability to be calm and level-headed in emergencies. Well groomed, professional and possess ability to work harmoniously with other personnel. Follows written and oral instructions. Maintain patience, tact, cheerful disposition and enthusiasm, as well as ability to handle residents, staff, and visitors, based on whatever maturity levelthey are currently functioning. Education and ExperienceRequirements Degree in marketing or human services field preferred. Superior communication skills and strong customer serviceorientation required. Valid state issued driver’s license andtravel are required. Prior experience in marketing to seniors, in sales, senior housing, long-term careinsurance, hospitality or an appropriate healthcare/personal care background preferred. Acknowledgement The above statements are intended to describe the general nature and level of work performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all job dutiesand responsibilitiesperformed by the employees so classified. Management reserves the right to revise or amendresponsibilities andduties at any time. I have read this job description and fully understand the requirements set forth therein. I hereby accept the position ofCommunity Liaisonand agree to perform the identified essential functions in a safe manner and in accordance with thecommunity’s established procedures. I understand that as a result of my employment, I may be exposed to blood, body fluids, infectious diseases, air contaminants (including tobacco smoke), and hazardous chemicals and that thecommunitywill provide to me instructions on how to prevent and controlsuch exposures. I further understand that my employment is at-will and thereby understand that my employment may be terminated at-will either by thecommunityor myself, and that such termination can be made with or without notice. The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at #J-18808-Ljbffr