Brand Manager

Lead the Axe Engagement team and Engagement go-to-market strategy Oversee creation of paid video, social, display, and commerce content Manage go-to-market engagement activities and digital workflow supporting brand growth in-store and online Drive Axe campaigns from conception through execution Collaborate with CMI, Innovation, Supply Chain, CS&P, Finance, Customer teams, and Shopper Marketing teams Support innovation pipeline development and align brand communications with long-term growth ambitions Integrate performance and engagement strategies with the wider business plan Identify authentic opportunities for Axe to connect with young guys Lead Brand Say content briefing processes and develop content strategy matrices Lead the Integrated Agency Team across Media, PR, Social, Creative, and Influencer Conduct weekly agency check-ins and drive campaign launches and iterations Own and understand the brand P&L, including budget management, gross margin optimization, and forecasting Monitor and optimize market share, share forecast, monthly shipments, brand health, and shopper metrics Lead monthly performance reviews using Circana/Numerator data Lead in-store executions and ensure shopper marketing amplifies national campaigns with flawless retail execution Requirements 8+ years of relevant branding/marketing experience MBA preferred Strong interpersonal skills Passion for bringing campaigns to life and driving growth Strong analytical skills, including forecasting, budgeting, and brand performance metrics Ability to independently drive key workstreams Owner’s mindset and ability to think three steps ahead Employment subject to verification of pre-screening tests, which may include drug screening, background check, credit check, and DMV check Core Competencies Demonstrates expertise in leading brand engagement strategies and managing go-to-market activities, with a strong focus on campaign execution and brand performance metrics. Proficient in budget management, forecasting, and optimizing brand health through data-driven insights. Highest-signal resume keywords Brand Engagement Strategy Campaign Execution Budget Management Forecasting Interpersonal Skills ATS Optimization Keywords Hard Skills Brand Performance Metrics Digital Workflow Management Content Strategy Development Market Share Optimization P&L Management Soft Skills Strong Analytical Skills Owner's Mindset Passion for Campaigns Certifications & Qualifications MBA Preferred Industry Keywords Engagement Activities Shopper Marketing Integrated Agency Team Innovation Pipeline Development Retail Execution Tools & Technologies Circana Numerator #J-18808-Ljbffr