Senior Brand Manager
Functional Sourcing
Newark Liberty International Airport (EWR), Newark International Airport Street, Newark, NJ Please refer to Functional Sourcing in your application Responsible for the strategy and implementation of global marketing and user acquisition (UA) campaigns. Operate and optimize multi-platform advertising campaigns (Google, Meta, Unity, AppLovin) Analyze data and improve the effectiveness of Performance Marketing / UA Plan, allocate, and manage advertising resources (video, images) Implement global UA campaigns and monitor their effectiveness. Over 6 years of experience in Performance Marketing / UA Thorough understanding and experience working with MMPs (AppsFlyer, Adjust, Singular) Experience in implementing and managing cross-platform advertising. Use English well in the workplace. Possesses a data-driven mindset, focusing on performance and results. Passionate about and knowledgeable about mobile games Data-driven, with a data-centric approach, focusing on analyzing and optimizing performance indicators. Interested in Data Science/Advanced Analytics geometry dash lite Knowing other foreign languages besides English #J-18808-Ljbffr
Vacancy posted 2 days ago
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