Digital Marketing Strategist

Job Overview Under the general direction of the Director of Strategic Marketing and Engagement, the Digital Marketing Strategist is responsible for digital communication across social media, email, chatbot, websites, digital signage and photo asset management. The position will utilize Microsoft Dynamics CRM and provide primary support for campus email processes. This includes developing and editing content, creating templates, importing email data and ensuring a smooth communication process for students, faculty, staff and alumni. In addition, the Digital Marketing Strategist also helps to support AI chatbots and agents, which includes updating and creating knowledge base content. The role will also support digital marketing efforts and serve as a backup for social media needs. The incumbent also manages the University’s paid ads strategy for recruitment and provides lead support on photo asset management. The incumbent will support University Communications-led web initiatives and University-wide brand alignment efforts. The incumbent will work closely with Instructional and Information Technology Services to understand business needs and requirements for specific web projects. This position serves as a resource for the University community, contributing to campus groups on a variety of communication tools including but not limited to texting, social media ads, photo management, CRM and web. Position Summary Digital Marketing Strategist (Mar Comm Professional III) This is a full-time, exempt position, which will lead toward permanent status following the successful completion of a probationary period. For a complete list of responsibilities and required qualifications, please review the position description linked at the top of the page. Pay, Benefits, And Work Schedule Anticipated Hiring Salary Range: $5,877/month - $6,361/month (step 1 - step 5) CSU Classification Salary Range: $5,877 - $8,561 per month Salary is commensurate with the background and experience of the individual selected. This position is eligible for a broad range of benefits, including medical, dental, vision, life and disability insurances, retirement (CalPERS), tuition waiver, vacation and sick leave. In addition, 15 paid holidays are offered each year; 14 scheduled on specific days and a Personal Holiday that may be taken any time during the year. This position is eligible for a hybrid work schedule. California State University San Marcos A mid-size university located in San Diego's vibrant North County, we are dedicated to service, innovation, leadership and student success. We have an attentive faculty and state-of-the-art facilities which offer our students hundreds of opportunities to learn, lead, play and serve. California State University San Marcos is a new kind of university, pushing the boundaries of innovation to prepare tomorrow's leaders, build stronger communities and solve pressing issues. Cutting-edge research meets hands-on application at our campus and in the real world. Supplemental Information Following a conditional offer of employment, satisfactory completion of a background check (including criminal records check) is required prior to beginning employment. Any offer of employment rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position. California State University San Marcos is an Equal Opportunity Employer. We consider qualified applicants for employment without regard to age, physical or mental disability, gender or sex, genetic information, gender identity, gender expression, marital status, medical condition, nationality, race or ethnicity, religion or religious creed, sexual orientation, and veteran or military status. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or Clery Act Notification can be found at Pursuant to the CSU Out-of-State Employment Policy, as of January 1, 2022, the California State University is prohibited from hiring employees to perform CSU-related work outside the state of California. Subject to Education Code 89521, applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant's current and/or former employers to the CSU concerning any substantiated allegations of misconduct. California State University San Marcos is not a sponsoring agent for staff or management positions (i.e. H1-B visas). #J-18808-Ljbffr