TikTok Shop Lead

We’re hiring a TikTok Shop Lead to own our TikTok Shop presence end-to-end — from channel strategy and listing optimization to affiliate management and content performance. This role is for someone who: Lives on TikTok and understands what actually drives Shop conversions Is equal parts creative and analytical — knows a good hook and knows how to read the data behind it Wants to build something, not just maintain it Thinks about TikTok Shop in the context of the full business, not just one channel Has a passion for building community You’ll own the roadmap for one of our fastest-growing channels and work closely with the growth, creative, and influencer teams to scale it. What You’ll Do TikTok Shop Strategy & Operations Own the TikTok Shop channel: listings, product catalog, pricing, promotions, and storefront health Manage Combined Listings, flavor/variant consolidation, and listing architecture across SKUs Stay on top of platform updates, policy changes, and new features — and act on them fast Drive toward key channel metrics: Videos per day, GMV, ROAS, conversion rate, affiliate-driven revenue Affiliate & Creator Management Build and manage Create’s TikTok Shop affiliate program — recruiting, activating, and retaining creators Work closely with agency partner to scale affiliate outreach Identify high-potential affiliates and route the right products and briefs to the right creators Track affiliate performance and optimize commission structures and incentives Coordinate with the broader influencer team to align Shop affiliates with paid whitelisting strategy Content & Creative Work with creators and internal teams to develop Shop-native content (lives, shoppable videos, PDPs) Identify what hooks, formats, and narratives convert — and build a testing framework around it Support TikTok LIVE strategy and execution where applicable Analytics & Reporting Own TikTok Shop reporting: GMV, affiliate revenue, conversion, traffic sources, and content performance Surface insights on what’s working and bring clear recommendations — not just data Monitor competitive landscape and platform trends Requirements 2-4 years of experience in TikTok Shop, social commerce, or a closely adjacent role Hands-on experience managing a TikTok Shop account (not just running ads against one) Strong understanding of TikTok’s affiliate ecosystem and creator activation Comfortable with performance data and able to connect content decisions to business outcomes Organized and process-oriented — you can manage a lot of moving pieces without dropping any What We’re Looking For You think like an owner, not a coordinator You’re excited about where social commerce is going — and want to help lead it You’re fast, resourceful, and don’t wait to be told what to do You care about GMV and real business outcomes, not vanity metrics Nice to Have Experience with TikTok Shop Seller Center, metafields, and Combined Listings Background in influencer or affiliate marketing Familiarity with Shopify and DTC ecommerce metrics Experience running or supporting TikTok LIVE commerce Benefits Competitive compensation Fully-paid health, dental, and vision insurance Manhattan office with a flexible hybrid setup and generous PTO Why You’ll Love Working Here At Create Wellness, we’re building a category-defining wellness brand that helps people feel their best every day. You’ll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. This role has a real seat at the table—you’ll directly shape how Create goes to market. #J-18808-Ljbffr Create Wellness