SEO & GEO Account Manager

Job Description

Who we are

Loudspeaker Marketing or LSM (a division of GTM 8020) is an organic growth marketing agency. We help businesses across a wide range of industries, from fast-growing AI/tech startups to e-commerce brands, get found online and generate real leads. Our clients are largely based in the USA. We work with brands like Upwork, Vitamin Shoppe, HeyGen and many more.

Our core focus is twofold: we make sure our clients rank in traditional search engines (SEO) and that they also show up in LLM-powered search results. This matters because visibility in both channels drives qualified traffic, which turns into calls, and those calls turn into signed contracts for our clients. See more of our clients and work at loudspeakermarketing.com and gtm8020.com .

The role

As an Account Manager, you'll own client relationships end to end: leading client calls, driving the strategy, reporting on performance, and making sure everything we've committed to gets delivered on time and meets the standard before it reaches the client.

You won't be producing content day to day. Each of your accounts is supported by a Content Writer & Account Associate who handles the writing, editing, and publishing, and who maintains the content system itself. Your job is to set the direction, brief the work, QA what goes out, and own the outcome with the client.

That said, you can't manage this work without being able to do it. Before you manage a writer, you'll learn our content creation system end to end: how content is generated, how it's fact-checked, how it gets published, and how the system is tuned when client feedback comes in. You'll write and edit real client content yourself during ramp, and you'll keep doing it periodically after.

The best account managers here are the best writers. Briefing a writer well means knowing exactly what good looks like. Catching a weak piece before it reaches a client means having the editorial judgment to see the problem. If your writing and editing instincts are weak, this isn't the role for you.

This also isn't a "report the numbers" role. We expect you to think about each client's organic growth as a whole system:

Own the strategy, not just the deliverables. Look at how the content strategy connects to actual business outcomes. Not just whether traffic and impressions are up, but whether that traffic converts into leads, and where those leads come from.

Diagnose, don't just report. When results lag, form a point of view on why. Technical issue? Content quality? Backlink gap? AI engines not crawling? Then drive the fix.

Spot conversion opportunities. Review where organic traffic lands and whether those pages are set up to convert, with clear CTAs, lead capture, and logical user journeys. Identify drop-off points, recommend tests such as landing page changes, CTA placement, or form adjustments, and track what actually moves the needle.

Tie content performance to pipeline. Connect traffic and impressions to lead quality and source, so reporting shows how organic growth drives revenue.

You'll run weekly or bi-weekly 30-minute calls with each client (async updates on off weeks), covering what's been published, tasks handled outside the content workflow, and performance metrics. You'll also coordinate occasional technical SEO fixes and website requests as they come up.

How you'll ramp

Everyone, regardless of experience, starts by learning our content engine hands-on: how content is generated, fact-checked, and published with our AI systems and tools. You'll write the first few calibration articles for your accounts yourself, which is how we get initial client feedback and how you learn the client's voice. For experienced candidates this is a fast onboarding rather than a probation period, but it isn't optional. You'll also stay hands-on after ramp: calibration articles for new accounts are yours, and you'll periodically edit and fact-check pieces yourself.

You'll ramp alongside a senior account manager who leads client calls initially while you prepare updates and learn the accounts. Senior candidates should expect to run their accounts independently quickly and take on larger or more complex accounts as they do.

Where this role can go

Title, scope, and compensation are flexible, built around your experience, and scale as you grow with us. For senior candidates, this seat comes with room to shape how we work: refining our AM playbook, improving our reporting and client processes, and mentoring account managers we hire after you.

Skills required

1. SEO & AI Search (core)

• Several years of consistent, current, hands-on SEO experience, ideally at an SEO agency or a marketing agency that offers SEO
• On-page SEO: content optimization, internal linking, site architecture, technical audits
• Off-page SEO: link building strategy, authority building, judging link quality
• GEO / AI search: how LLMs (ChatGPT, Claude, Perplexity, Gemini) retrieve and cite sources, entity optimization, citation-worthy content structure, schema markup
• Keyword research and intent mapping across informational, transactional, and comparison queries
• Competitor analysis across Google SERPs and AI answer engines
• CRO: understanding how pages and content turn organic traffic into leads and conversions
• Working knowledge of AI tools and workflows (ChatGPT, Claude, Perplexity, etc.) and comfort using them in your day-to-day SEO and content work
• Tools: Ahrefs/Semrush, GSC, GA4, and AI visibility trackers such as Profound, Peec, or Otterly

2. Client Communication & Strategy

• Explaining and defending SEO and organic growth strategy to clients, including when they ask hard questions or the conversation gets uncomfortable
• Backing up your recommendations with data: when a client challenges the strategy or the results, you answer with evidence (rankings, traffic, conversions, AI citation data) rather than opinion
• Handling difficult conversations such as slow results, scope creep, and churn risk, calmly and without getting defensive
• Translating SEO and AI work into business outcomes: leads, pipeline, revenue, not just rankings
• Running kickoffs and weekly or bi-weekly check-ins
• Managing scope, expectations, and timelines without overpromising
• Reporting that shows progress on both traditional and AI visibility metrics

3. Communication & Ownership

• Confident verbal communication on client calls and on camera
• Clear written communication across Slack, email, and Looms
• Proactive ownership: flagging issues and opportunities before clients notice
• Coachable with no ego: you take feedback well and work within LSM's approach to strategy and client service, bringing your own judgment to it

4. Analytical & Strategic Thinking

• Reading data and forming a point of view, not just reporting numbers
• Diagnosing why something isn't working: technical issue, content quality, backlink gap, or AI crawlers not reaching the site
• Prioritizing what moves the needle for each client versus what is busywork

5. Content Direction & Editing

You won't be writing or editing day to day, but you'll occasionally do hands-on content work, and you need to know what good looks like to guide our internal content team.

• Editing content to a publishable standard, with rigorous fact-checking (verifying statistics, tracing claims to primary sources)
• Editorial judgment on what makes content citation-worthy: originality, data, clear structure, authoritative tone, E-E-A-T signals
• Content gap analysis and topical authority planning
• Briefing writers specifically enough that they don't have to guess, and giving feedback they can act on

6. Project & Team Coordination

• Briefing and reviewing work from writers, SEO specialists, and link builders
• QA before deliverables reach clients: fact-checks, brand voice, link quality
• Managing timelines across multiple clients without dropping the ball

Nice to have

• Advanced AI or technical skills, such as building AI workflows and automations, or deeper technical SEO

Job expectations

• Work 9-5 pm EST, Monday to Friday. As an account manager you are leading the engagement with the client, so occasionally you may need to respond to them or take care of an urgent request over the weekend.
• Attend client calls during these hours as needed. Be presentable with camera on for these calls.
• Own the content plan for your accounts and make sure what ships is on time, on brief, and accurate. That means briefing your associate, reviewing the work, and signing off before it reaches the client.
• Manage timely communication with clients via Slack and email, especially during working hours. Clients and teammates should not have to wait more than an hour or so for your response during the 9 am to 5 pm EST window.

Our values

We're a small, fully remote, fast-moving team. We hire for a growth mindset, pride and care in the work, proactive and clear communication, resourcefulness, taking feedback well, and a give-first attitude: we put the work in before we ask for anything back, with clients and with each other. People who take on more than their role asks for and do it well have seen their compensation and scope grow significantly, often within their first 6 to 8 months.

Who this isn't for

We're upfront about fit because it saves everyone time. This probably isn't the right match if:

• Writing and editing aren't your strengths
• You want to be writing full-time (this role is client-facing and strategic)
• You prefer clearly defined hours and a fixed set of assigned tasks
• You wait for direction rather than stretching into new responsibilities
• Details sometimes slip, like factual accuracy or catching issues before a client does
• Your background is paid media rather than organic growth