Paid Media Marketing Specialist

DescriptionKforce's client in NYC is seeking a detail-oriented Marketing Specialist, Paid Media to support the execution, optimization, and reporting of paid search and app marketing campaigns. This individual will play a key role in managing campaign operations, analyzing performance data, maintaining media plans, and ensuring accurate campaign delivery across multiple channels. This is a fast-paced, highly collaborative environment that requires strong analytical skills, adaptability, and the ability to manage multiple priorities simultaneously.Key Responsibilities:* Execute, upload, and schedule campaigns across digital advertising platforms, including Google Ads, Apple Ads, YouTube, and other paid media channels* Monitor campaign performance against KPIs, benchmarks, and pacing targets* Analyze campaign data and identify optimization opportunities to improve results* Update media plans, maintain campaign documentation, and ensure data accuracy* Develop reports and presentations that communicate campaign performance and insights* Generate audience targeting recommendations and support campaign strategy execution* Collaborate with channel owners, vendors, and internal stakeholders to ensure campaign success* Support media planning activities for multi-channel marketing initiatives* Manage campaign administration, troubleshooting, and ongoing performance monitoring* Contribute to special projects and process improvements as neededRequirements* Bachelor's degree required* 1-3 years of hands-on paid media experience within an agency or in-house marketing environment* Experience supporting customer acquisition, paid search, app marketing, or digital advertising campaigns* Strong understanding of paid media metrics, campaign pacing, budgeting, and media math* Advanced proficiency with Google Workspace (Sheets, Slides, Docs)* Experience utilizing project management platforms such as Asana* Ability to analyze campaign performance data and develop actionable optimization recommendations* Experience updating media plans, reports, and campaign documentation* Strong organization and attention to detail* Excellent verbal and written communication skills* Ability to proactively identify issues and recommend solutions* Demonstrated ability to manage multiple projects and competing priorities* Comfortable working in a fast-paced, changing environment with multiple stakeholders* Strong collaboration and interpersonal skillsHands-on experience with advertising platforms such as:* Google Ads* DV360 (Display & Video 360)* Apple Search AdsPreferred Qualifications:* Experience with mobile measurement platforms (MMPs), including AppsFlyer or Kochava* Experience supporting app marketing campaigns* Background in paid media, performance marketing, or digital advertising* Entertainment or media industry experience is a plusJob TypeContractCompensation40 - $45