Category Marketing Specialist

Ready to Shape the Future of a World-Class Brand Portfolio? Imagine working at the intersection of bold strategy and flawless execution for a Fortune 500 Consumer Goods powerhouse. This isn't just another corporate gig—it’s your invitation to pull up a seat at the table with the Director of Brand Activation and the VP of Brand and Portfolio Management.

We are looking for a unique hybrid powerhouse: part visionary strategic thinker, part master project orchestrator. If you thrive on turning deep consumer insights into brilliant creative campaigns and leading cross-functional dream teams to victory, this hybrid role (3 days in-office) is your next definitive career move.

salary: $38 - $42.28 per hour
shift: First
work hours: 8 AM - 4 PM
education: Bachelors

Responsibilities

As our Brand Activation & Strategy Lead, you won't just manage tasks—you will champion growth, inspire creative teams, and leave your mark on products millions of consumers love. Here is what you will own:

• Architect Brand Strategy: Translate deep guest insights into compelling, rock-solid creative briefs that inspire our creative partners and actively shape the future of our category business strategies.

• Drive the Cross-Functional Engine: Serve as the central hub of collaboration, uniting brilliant minds across Brand Management, Creative, Merchandising, and Insights to keep massive, high-profile projects moving forward in perfect harmony.

• Uncover Competitive Goldmines: Dive into consumer behavior, market trends, and competitive landscapes to decode what makes our audience tick, transforming raw data into brilliant brand communications that elevate the entire consumer experience.

• Define Visual Identity: Develop innovative, scalable packaging strategies that bring broader brand themes to life on shelves (and screens) everywhere, ensuring a seamless and jaw-dropping consumer journey.

• Command Global & Local Initiatives: Partner with both local and global teams to masterfully steer project priorities, budgets, timelines, and risks—ensuring flawless execution from initial concept to high-impact launch.

Skills

• Creative Brief Writing (4 years of experience is required)
• Project Management
• Project Coordination (4 years of experience is required)
• Strategic Planning (2 years of experience is required)
• Brand Management (2 years of experience is preferred)
• Consumer Market Research (2 years of experience is preferred)
• Category Management
• Analysis of Guest Insights
• Merchandising Insights
• Market Trend Analysis
• Scalabity of ideas

Qualifications

• Years of experience: 4 years
• Experience level: Experienced

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact View email address on randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.