Marketing Manager
DataShield Corporation
Responsive recruiter
Benefits:
- sIRA matching
- Health insurance
- Paid time off
- Vision insurance
- Bonus based on performance
- Dental insurance
- Build and manage kiosk and app-based lead-generation programs that increase qualified commercial leads and improve conversion to revenue
- Coordinate lead handoff, qualification feedback, and closed-won reporting with Client Operations and Shred Partners
- Create and maintain B2B co-marketing playbooks, activation checklists, templates, collateral, and reporting packages across client programs
- Produce pitch materials and campaign assets that support sponsorship and other B2B-facing sales efforts
- Execute co-marketing activations and deliver post-program recaps that quantify impressions, conversions, earned media value, and client impact
- Develop retailer-facing launch and promotion materials, including signage, point-of-purchase collateral, local landing pages, and launch campaigns
- Own launch marketing for new locations, including Google Business Profile setup, local SEO coordination, and campaign rollout
- Establish and maintain attribution tracking across paid, earned, organic, sponsor, and kiosk-driven channels
- Report channel performance, customer acquisition cost, conversion trends, and campaign effectiveness to improve resource allocation
- Maintain accurate campaign, lead source, and account data in HubSpot or comparable systems
- Build onboarding, activation, engagement, win-back, review, and referral programs that support consumer adoption and repeat usage
- Manage social media publishing, community engagement, content production, landing page updates, and end-to-end campaign execution
- Oversee external vendors and partners to ensure work is delivered on time, within scope, and aligned to business priorities
- Translate feedback from retailers, clients, and internal stakeholders into practical improvements to campaigns and promotional programs
- Support executive KPI reporting, sustainability and impact reporting, and marketing support for DataShield as assigned
- Ability to take ownership of marketing execution and make sound decisions within a defined business framework
- Strong written communication skills for collateral, reporting, campaign materials, and documented playbooks
- Comfort managing multiple priorities in a fast-moving environment with clear deadlines and shifting needs
- Skill in building structured processes, tracking performance, and maintaining reliable documentation
- Experience using attribution, customer acquisition cost, and conversion insights to improve marketing efficiency
- Ability to work effectively with internal stakeholders, external vendors, retail partners, and client-facing teams
- Hands-on capability across content, email, social media, campaign execution, and creative direction
- Working proficiency in HubSpot or a comparable CRM, including disciplined data management
- Experience owning marketing execution end to end in a small-team or early-stage environment
- Background in B2B marketing, growth marketing, demand generation, or a related marketing operations role
- Experience with partner, sponsor, or channel co-marketing programs
- Familiarity with local promotion, multi-location marketing, and Google Business Profile management is preferred
- Experience managing vendors or agencies is preferred
- Local travel may be required for retail partners, sponsor activations, and kiosk events
- Compensation includes a competitive base salary plus KPI-tied performance bonus
Vacancy posted 3 days ago
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