Senior Manager, AEO Communications & Content Strategy

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Who You AreYou’re a senior content and communications leader with strong editorial instincts, a sharp understanding of the evolving media landscape, and a clear point of view on how AI is reshaping brand discovery, interpretation, and trust. You know how to build content strategies that serve both people and platforms, and you understand that today’s communications function must operate with the speed, rigor, and judgment of a newsroom.You bring deep expertise in editorial strategy, content development, integrated communications, and storytelling across earned, owned, and shared channels. You’re equal parts strategist and operator: able to identify the stories that matter, build the systems that scale them, and lead high-quality content production from concept through distribution. You thrive in cross-functional environments and are passionate about ensuring Expedia Group’s brands show up with clarity, credibility, and consistency across traditional media, social platforms, and AI-powered search experiences.What You’ll DoLead Expedia Group’s editorial content strategy, building a high-impact content engine that supports brand reputation, business priorities, and audience engagement across external communications channels.Establish and run a centralized content function that operates like a newsroom – identifying timely story opportunities, setting editorial priorities, and producing high-quality, insight-driven content at speed.Own the editorial calendar and content development pipeline, ensuring a steady drumbeat of relevant, strategic content that can be adapted across PR, social, influencer, and internal storytelling needs.Develop content designed for discoverability and performance across AI-powered search environments, traditional search, and emerging platforms – applying best practices in structure, authority, relevance, and amplification.Partner closely with PR, social, influencer, brand, regional communications, and business teams to translate company priorities into compelling stories, campaigns, and content packages.Create scalable editorial frameworks, workflows, and governance that improve speed, consistency, and quality across content creation and distribution.Shape content in formats that meet the moment, from reactive and rapid-response storytelling to proactive thought leadership, feature storytelling, executive bylines, media-ready assets, and platform-native content.Identify opportunities to strengthen Expedia Group’s visibility and accuracy in AI-generated search results and summaries by improving content quality, coverage, clarity, and signal distribution.Monitor trends in media, AI search, consumer behavior, and platform dynamics to inform editorial decisions and recommend new formats, channels, and approaches.Partner with regional communications teams to create globally aligned content that can be efficiently localized for key markets without losing strategic consistency or editorial quality.Use data and performance insights to refine strategy, optimize output, and measure the impact of content on visibility, engagement, reputation, and share of conversation.Support issues and crisis response with clear, credible, rapid-turn content that helps protect brand trust and ensure accurate representation across media and AI surfaces.Who You Are8+ years of experience in content strategy, editorial, communications, public relations, journalism, or a related field.Significant experience leading content development in a fast-paced, high-visibility environment, with a strong track record of building editorial programs that drive measurable impact.Strong understanding of how AI-powered search, large language models, and evolving search behaviors are influencing brand visibility, authority, and trust.Experience operating a centralized content model or editorial hub, including planning, prioritization, production workflows, and cross-functional governance.Excellent editorial judgment and storytelling skills, with the ability to translate complex business topics into clear, compelling, audience-first content.Experience creating content for multiple channels and audiences, with an understanding of how to adapt stories for PR, social, executive, web, and influencer use.Familiarity with SEO fundamentals and emerging approaches to AI search optimization, including content structure, source credibility, and discoverability.Strong analytical mindset and comfort using data to evaluate content performance, inform decisions, and continuously improve results.Exceptional collaboration and stakeholder management skills, with the ability to influence across functions and lead through ambiguity.A proactive, adaptable, and future-focused mindset, with enthusiasm for innovation and experimentation in a rapidly changing communications environment.Preferred QualificationsExperience in a global consumer brand, technology company, travel brand, media organization, or fast-moving corporate environment.Background in communications, journalism, editorial operations, or content publishing.Experience managing agencies, freelancers, or distributed content contributors.Familiarity with brand reputation monitoring, media intelligence, and digital performance tools.The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership. View our full list of benefits .Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. #J-18808-Ljbffr Expedia Group