Marketing Communications Specialist

Job Description

Job Description

We are looking for a Marketing Communications Specialist to support the Product Marketing Manager, to drive awareness and revenue through effective online and offline communication for both DTC and HCP product lines.

Key duties include:

• Developing and executing marketing campaigns across digital and offline channels, including social media, email, websites, print media, and events.
• Creating engaging content such as press releases, website copy, email campaigns, social media posts, and promotional materials.
• Coordinating integrated marketing campaigns, tracking timelines, deliverables, and performance metrics to ensure effectiveness.
• Managing the company’s social media presence, including content scheduling, community engagement, and analytics.
• Conducting market research to identify opportunities, assess competition, and optimize campaigns.
• Collaborating with sales, product management, and other departments to ensure consistent messaging and brand alignment.
• Serving as a point of contact for media inquiries and building relationships with journalists and influencers.
• Organizing and staffing trade shows, community events, and promotional activities. 
• Producing internal communications such as newsletters and announcements to keep employees informed.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Advertising, or a related field.
• Proven experience in marketing communications, public relations, or similar roles, minimum 5-7 years.
• MUST have brand experience (agency experience not applicable).
• Strong verbal and written communication skills, including public speaking and presentation abilities.
• Proficiency with digital marketing tools, content management systems (e.g., WordPress), SEO/SEM, Google Analytics, Microsoft Office Suite, knowledge of Klayvio, managing of Amazon Store, and Shopify.
• Creativity, attention to detail, and the ability to adapt messaging to different audiences.
• Strong organizational, analytical, and problem-solving skills with the ability to meet deadlines.
• MUST be hands-on, able to analyze data, work with management and graphic designer to implement effective social programs.
• Must be efficient in a fast-paced environment.

Salary commensurate with experience.

ZyCal Bioceuticals Healthcare Company, Inc. is a fast growing, aggressive nutritional healthcare company, positioning to become the world leader in bio-active protein technology.

Company Description

ZyCal Bioceuticals Healthcare Company, Inc. is a fast growing, aggressive nutritional healthcare company, positioning to become the world leader in bio-active protein technology.