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RESPONSABLE MARKETING (H/F)

IFCAR SOLUTIONS

05-01-2026DATE DE PUBLICATIONOffre clôturéeRECRUITMENT CONSULTANT AT IFCARAPERÇU FICHE RECRUTEURType de contratCDInombre de poste1localisationKénitrarémunération proposéeA communiquer plus tardMétierIndustrie Alimentaire & AgroalimentairePARTAGER CETTE ANNONCE SURPROFIL DEMANDÉFormation :Bac + 4Expériences :De 5 à 8 ansDESCRIPTION DE L'EMPLOIMission principale :Le/La Responsable Marketing définit, pilote et déploie la stratégie marketing afin de valoriser les gammes de produits, renforcer la notoriété de la marque et soutenir le développement des ventes sur les marchés B2B (CHR, distribution, grossistes, industriels) et/ou B2C selon le périmètre.Principales responsabilités :Stratégie & positionnementDéfinir la stratégie marketing des différentes gammesTravailler le positionnement produit selon les cibles et les circuits de distributionRéaliser des études de marché, analyses concurrentielles et veilles sectoriellesMarketing produitPiloter les lancements de nouveaux produits (concept, packaging, pricing, argumentaires)Élaborer et mettre à jour les supports produits (fiches techniques, catalogues, présentations)Collaborer avec les équipes production et qualité pour valoriser les atouts produitsMarketing opérationnel & commercialMettre en œuvre des plans d’actions marketing pour soutenir les ventesDévelopper des actions promotionnelles et outils d’aide à la venteAccompagner les équipes commerciales sur le terrainCommunication & marketing digitalPiloter la communication de marque et garantir la cohérence de l’imageDévelopper la présence digitale (site web, réseaux sociaux, contenus culinaires, recettes)Superviser les campagnes de communication et supports visuelsPilotage & coordinationGérer les prestataires externes (agences, designers, imprimeurs, etc.)Suivre le budget marketing et analyser la performance des actionsAssurer un reporting régulier à la directionProfil recherché :Formation : Bac+4/5 en Marketing, Commerce, Communication ou équivalentExpérience : Minimum 5 ans d’expérience dans un poste similaireExpérience souhaitée dans l’agroalimentaire / FMCG, idéalement produits laitiers ou foodCompétences :Excellente maîtrise du marketing stratégique et opérationnelBonne compréhension des circuits B2B (CHR, GMS, grossistes)Sensibilité produit et univers foodCapacité à gérer plusieurs projets en parallèleMaîtrise des outils digitaux et de reportingQualités personnelles :Leadership et esprit d’analyseCréativité et orientation résultatsAutonomie, rigueur et sens de la communicationEsprit d’équipeAUTRES OPPORTUNITÉS DE CARRIÈRERESPONSABLE MARKETING (H/F)RESPONSABLE SÉCURITÉ DES SYSTÈMES D’INFORMATION (RSSI) (H/F)Responsable d’Exploitation (H/F) #J-18808-Ljbffr IFCAR SOLUTIONS

Vacancy posted 1 day ago
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