Product line manager

Product Line Manager

Wendell, NC, United States

The Construction Product Line Managers primary responsibilities include the following:

• Evaluate current product development pipeline and further refine the CCE road map.
• Lead business case development by establishing end user needs and market acceptance.
• Establish requirements documents for new products (specifications, components, features, etc.).
• Collaborate with the Finance Department to establish pricing models, programs, and financial measurements for new products.
• Support technical teams in development of owners manuals and other end user collateral.
• Gather voice of customer and act as the voice of customer during product development.
• Develop the market research strategy.
• Develop strategies for increasing market share and maximizing sales.
• Assist the Sales Department with identifying market opportunities and program strategy development.
• Participate in corporate trade shows to promote company products and increase brand awareness.
• Develop and deliver product presentations at trade shows and corporate events.
• Support marketing and product launch activities as needed.
• Create internal and external training materials as needed.
• Provide product competitive analysis on all aspects of the business (strategy, pricing, programming, etc.).
• Monitor product line(s) business performance.
• Develop and maintain the product pricing and option configurations strategy.
• Prepare monthly, quarterly, and annual reports as needed.
• Other duties as assigned in support of overall company objectives.

Educational and physical requirements:

• Bachelors Degree plus 3-5 years of related business experience in the construction equipment industry.
• 1-3 years of experience in product development, engineering, or product marketing.
• Advanced capability with various software packages, particularly Microsoft Excel, Word, and PowerPoint.
• Ability to independently plan and prioritize multiple projects with attention to detail and work collaboratively across functional areas.
• Approximately 20-30% travel required.
• Ability to build relationships and skillful in collaborating between interdepartmental personnel.
• Strong interpersonal, written, and verbal communication.
• Proficient with collection, analysis, and presentation of results in a concise, actionable format.
• Ability to manage business processes and troubleshoot issues that may arise.