Global Senior Vice President, Brand Experience

Global Senior Vice President, Brand Experience

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

This role sits within the Global Team, delivering best practices and investment solutions for Pfizer's Global Marketing Department, ensuring best-in-class execution across markets and driving value for one of the world's leading healthcare companies. This role sits within the Global/ International team delivering for the Global Marketing department for Pfizer.

This role exists to elevate the quality and consistency of planning support for Pfizer marketers globally, by embedding best practices across media strategy, activation and measurement, while providing senior leadership on media investment strategy and enablement where required. The role is deliberately weighted toward best-practice development and adoption (c.75%), with media investment strategy and enablement (c.25%) acting as a supporting capability to ensure best practices translate into effective and responsible investment outcomes.

Responsibilities

Global Ways of Working, Alignment & Orchestration (Primary Focus 75%)

• Enable consistent global-to-international execution by reducing friction, duplication and ambiguity across markets and teams.

• Establish, document and evolve clear global best practices across media strategy, activation and measurement.

• Support the deployment and adoption of these best practices across relevant internal teams and Pfizer stakeholders.

• Operate as a senior point of integration between Global, International and US teams, ensuring alignment on best practices and investment principles.

Rollout and Enablement of Global Media & Investment Approach (Supporting Focus 25%)

• Develop and enable the rollout and adoption of Pfizer's global media and investment approach across channels and markets, with a strong emphasis on practical application and usability, rather than compliance.

• Support the development and delivery of Joint Business Partnerships (JBPs) with International, Regional and US teams.

• Support markets in evolving investment practices toward more innovative, effective and impactful approaches, aligned to global direction and best practice.

• Act as a senior point of engagement with local trading teams, ensuring investment approaches support quality, effectiveness and value.

Thought Leadership, Connection & Continuous Improvement (Best-Practice Led)

• Proactively connect teams around emerging industry trends, new channels and evolving measurement approaches, in close collaboration with the Effectiveness Lead.

• Translate complexity into clear, actionable guidance that can be confidently applied by global and local stakeholders.

• Act as a trusted senior partner to international, helping them adopt new ways of working and embed global best practices with confidence.

Collaboration & Leadership (Non-Duplicative, Integrative)

• Operate in a highly collaborative manner with global leadership across media strategy, measurement, account management and investment best-practice COEs.

• Complement (not duplicate) the efforts of the Global Client Lead, Operations Lead, Strategy Lead and Effectiveness Lead by connecting disciplines and closing execution gaps. Enable the flow of global standards and principles into international markets, while ensuring local realities are surfaced and addressed.

Deliverables

• Clear and well-understood global ways of working across media strategy, investment, activation and measurement.

• Reduced duplication, clearer ownership and faster decision-making across the media ecosystem.

• Effective enablement of global investment guidance and best practices, including supporting materials and capability sessions.

• A clear roadmap and priorities for media best-practice evolution in priority markets.

• Contribution to POVs on emerging trends and new channels for Pfizer's media mix.

Success Measures

• Reduced friction and duplication across teams and markets through shared best practices. Improved confidence and consistency in global-to-local execution. Sustained credibility and effectiveness of investment approaches, as an outcome of strong best-practice adoption.

Talent Capability

• Strong global media experience with the ability to operate across complex, matrixed organisations.

• Strong investment and strategy experience. Strategic thinker with strong business acumen.

• Natural integrator and collaborator, able to connect teams and perspectives.

• Resourceful in arriving at "out-of-the-box" solutions.

• Passionate about driving change and new ways of working.

• Proactive, driven, and self-motivated—comfortable working independently and collaboratively.

• Able to anticipate and pre-empt issues and resolve them effectively.

Qualifications

2+ years of media agency experience, including experience working across global and multi-market environments.

• Strong cross-media knowledge and value management.

• Pharma account experience is preferable.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io . Compensation Range: $180,000 - $250,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. All your information will be kept confidential according to EEO guidelines.