Digital Marketing Manager

Position Summary Playing a critical role in growth, performance, and digital modernization, the Digital Marketing Manager will lead the execution and day‑to‑day management of a revenue‑driven digital ecosystem that strengthens brand visibility, audience engagement, and measurable pipeline growth. This hands‑on operator will manage demand generation, social media, content activation, website optimization, CRM, analytics, and marketing technology. Reporting to the Director of Digital, the role requires a commercially minded, digitally fluent professional who balances strategy with execution in a fast‑paced growth environment. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Digital Growth Strategy & Brand Presence Execute integrated digital marketing strategies that strengthen brand visibility, relevance, revenue growth, and engagement across key platforms and channels. Support how brand is discovered, experienced, and chosen through modern storytelling, omnichannel activation, and audience‑first digital experiences. Ensure all digital initiatives align with brand standards, commercial priorities, and regulatory guidelines. Drive integrated campaigns across digital, live events, content, public relations, and field channels to expand visibility, demand, and market share. Social Media, Content & Cultural Relevance Manage social media channels, content calendars, publishing cadence, and audience engagement across platforms. Build engaged digital communities that create advocacy, loyalty, recurring interaction, and trust beyond passive followers or impressions. Develop content and programs that spark conversation, participation, UGC, and sustained momentum. Coordinate creators, influencers, ambassadors, and strategic partnerships that expand awareness and credibility. Support creation and optimization of high‑performing content across owned, earned, paid, and emerging channels. Demand Generation & Revenue Performance Execute full‑funnel demand generation campaigns across paid media, search, social, retargeting, email, SMS, and nurture and automation journeys. Optimize targeting, media efficiency, landing pages, and conversion strategy to maximize pipeline and return on investment. Partner with sales leadership to improve lead quality, speed to follow‑up, and funnel conversion. Monitor campaign performance tied to CAC, LTV, ROAS, and sourced or influenced revenue. Search, Discoverability & Modern Acquisition Execute SEO, GEO, and LLM discoverability initiatives to strengthen visibility across search engines, AI assistants, and emerging discovery platforms. Improve content architecture, metadata, authority signals, and organic acquisition performance. Monitor evolving search behavior, competitor activity, and new channels to identify growth opportunities. Utilize AI tools to accelerate campaign execution, content workflows, and optimization insights. Customer Journey & Lifecycle Marketing Build nurture, retention, reactivation, and advocacy programs that improve customer lifetime value and engagement. Develop segmented journeys and automated communications across email, SMS, and CRM touchpoints. Support seamless handoff from lead to opportunity to customer through aligned lifecycle processes. Digital Experience & Optimization Manage website, microsite, and landing page strategy focused on UX/UI, conversion rate optimization, and lead capture. Lead A/B testing, personalization, and continuous optimization across touchpoints. Ensure digital experiences reflect premium brand standards and commercial objectives. Data, Automation & Intelligence Build dashboards measuring KPIs, attribution, pipeline and revenue impact, and campaign effectiveness. Manage CRM and marketing automation systems including Salesforce, NetSuite, Marketo, and related platforms. Ensure system integrations, campaigns, lead routing, database quality, segmentation, and reporting accuracy. Evaluate new technologies, AI‑enabled tools, and add‑on applications that improve speed, efficiency, and personalization. Translate performance data into recommendations that guide future strategy and investment. Skills Required Strong expertise in paid media (SEM, GDN, etc.), SEO, GEO, CRM, automation, analytics, and organic and paid social platforms (Instagram, LinkedIn, TikTok, YouTube). Experience managing Salesforce, NetSuite, Marketo, or comparable platforms. Strong understanding of community‑driven growth, creator ecosystems, and content performance. Data‑driven mindset with ability to turn insights into action. Strong project management skills in a fast‑paced digital environment. Commercial mindset focused on growth, efficiency, CAC, LTV, and ROI. Experience with AI tools and modern digital technologies preferred. Willingness to travel and support events outside standard business hours. Education and Experience Required Bachelor’s degree preferred, or equivalent combination of education and experience. Minimum four (4) years of experience in digital marketing, demand generation, marketing operations, or related functions. Experience managing paid media, CRM, automation, analytics, website optimization, and lead generation programs. Proven ability to manage campaigns and marketing systems with measurable impact. Experience within medical devices, aesthetics, healthcare, beauty, or regulated industries preferred. Supervisory Responsibility This position has no direct reports but assists in mentoring peers and other departments as needed. Physical Demands The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Travel This position requires at least 20% travel for business purposes, including some weekends. Equal Opportunity Employment Alma, Inc. is Equal Opportunity Employment: We’re proud to be an equal opportunity employer and celebrate our employees’ differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. #J-18808-Ljbffr Alma Lasers