Healthcare Marketing & Partnerships Director

Marketing Director Facility: Throgs Neck Rehabilitation and Nursing Center Location: Bronx, NY Position: Marketing Director Schedule: Full-Time | Monday–Friday | 9:00 AM – 5:00 PM Salary: $90,000 – $120,000 annually Drive Growth. Build Relationships. Make an Impact. Throgs Neck Rehabilitation and Nursing Center is seeking a dynamic, relationship-driven Marketing Director to lead our community outreach and referral development efforts. This key leadership role is responsible for increasing admissions by cultivating strong partnerships with hospitals, physicians, assisted living communities, case managers, discharge planners, insurance providers, and other healthcare professionals throughout the community. If you are a motivated self-starter with skilled nursing marketing experience, exceptional customer service skills, and a passion for building lasting professional relationships, we encourage you to apply. Key Responsibilities Develop and maintain referral relationships with hospitals, rehabilitation facilities, physicians, home health agencies, assisted living communities, and community organizations. Conduct routine in-person visits to referral sources to strengthen existing partnerships and generate new business opportunities. Coordinate facility tours for prospective residents, families, and referral partners. Partner closely with the Admissions Department to ensure prompt follow-up on all referrals. Collaborate with the Administrator and interdisciplinary leadership team to develop and execute census growth strategies. Track referral activity, admissions, denials, and conversion rates while identifying opportunities for improvement. Represent the facility at networking events, healthcare meetings, community outreach programs, and health fairs. Promote the facility's specialty programs, rehabilitation services, and clinical capabilities to referral partners. Assist with marketing initiatives, brochures, presentations, community events, and digital marketing efforts. Monitor local market trends and competitor activity to identify new growth opportunities. Participate in daily admissions and census meetings. Deliver exceptional customer service to residents, families, referral partners, and community stakeholders. Assist with service recovery efforts to maintain positive referral relationships. Maintain accurate records of marketing activities, referral contacts, and business development efforts using CRM and tracking systems. Qualifications Minimum 2 years of healthcare marketing experience , preferably in a skilled nursing facility, rehabilitation center, assisted living community, or home health agency. Minimum 2 years of nursing home or service industry experience with a strong understanding of customer service techniques. Knowledge of Medicare, Managed Care, and post-acute care preferred. Proven ability to build and maintain professional referral relationships. Excellent networking, communication, presentation, and interpersonal skills. Strong organizational and time management abilities with the capability to manage multiple priorities. Self-starter with the ability to work independently while contributing to a collaborative team environment. Proficiency with Microsoft Office and CRM software. Valid driver's license and reliable transportation required. Benefits Comprehensive Medical & Dental Insurance Generous Paid Time Off (PTO) 401(k) Retirement Plan Employee Recognition Program Supportive, team-oriented work environment Company perks and employee discounts Join Our Team At Throgs Neck Rehabilitation and Nursing Center , you'll have the opportunity to make a meaningful impact by connecting patients and families with exceptional post-acute care services while helping drive the continued growth of our organization. If you're an energetic healthcare marketing professional who thrives on relationship-building and achieving results, we'd love to hear from you. Apply today and become part of a team committed to excellence in resident care and community partnerships.

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