Senior Account Executive, Social/Digital

Job Description

Job Description

Praytell is a creative communications agency made up of strategic minds, spirited hearts and people with a strong instinctive recoil from anything remotely boring. We create culture-driven, integrated work that earns attention, sparks conversation and makes people… well, give a shit. But more than that, we’re a team of curious builders, thoughtful challengers and collaborative problem-solvers who believe the best work starts with a simple question: what if we?

What if we pushed the idea further? Solved the problem differently? Built something better?

Our work moves fast, evolves constantly and rarely fits neatly inside a box - which is exactly how we like it. The people who thrive here ask questions, chase ideas, spot opportunities and care enough to go beyond the brief. They don’t wait for a perfect roadmap or a tap on the shoulder - they’re energized by figuring things out, making things better and helping shape what comes next.

We hold ourselves to a high bar, but we’re not pretending to be a perfect agency filled with perfect people doing perfect work 100% of the time. We’re humans. Sometimes the work runs late. Sometimes the process is still being built. Sometimes there isn’t a policy, playbook or perfect answer for every little thing. What we do have is a genuine commitment to getting better - evolving how we work, support our people and build the kind of agency we want to be, together.

So that’s our promise to you. If curiosity drives you, ownership excites you and “what if we?” feels more like a life mantra than a question - we’d love to hear from you.

As an Senior Account Executive, Social/Digital, you will:

• Client Service
• Start with "Yes": Approach challenges with optimism while identifying practical solutions that move work forward.
• Spidey Senses in Tune: Anticipate client needs, flag potential risks early and proactively communicate solutions.
• No Ego, No B.S.: Prioritize collaboration and results, approaching challenges with humility and a solutions-oriented mindset.
• Trust & Transparency: Build client confidence through reliable execution, clear communication and consistent follow-through.
• Sense of Humor & Short Memory: Navigate fast-paced environments with resilience, adaptability and a positive attitude.
• Spirit of Partnership: Develop strong client relationships by taking ownership of day-to-day needs and delivering exceptional service.
• Account & Team Management Support
• Brand & Business Expertise: Build a strong understanding of client businesses, industries and objectives across PR, influencer and social programs, bringing informed ideas to the team.
• Time & Budget Management: Help track project timelines, budgets and scopes, proactively identifying potential risks or changes.
• Workflow Coordination: Manage day-to-day project workflows across integrated teams to keep deliverables on track and ensure work moves efficiently.
• Resource & Staffing Support: Accurately manage time in Harvest, flag utilization concerns and communicate upcoming resource needs.
• Team Development: Support junior team members through day-to-day guidance, knowledge sharing and leading by example.
• Effective Communication
• Client Correspondence: Serve as a trusted day-to-day client contact, managing routine communications, status meetings and follow-ups with confidence.
• Written Deliverables: Develop polished client-facing materials, ensuring accuracy, clarity and alignment with strategic objectives.
• Presentation Development: Contribute to presentations by developing clear narratives, incorporating insights and ensuring high-quality materials.
• Presentation Skills: Present workstreams, campaign updates and recommendations confidently in internal and client meetings.
• Strategic Planning
• Research & Channel Audits: Conduct channel audits, competitive reviews and social listening, translating findings into actionable insights.
• Audience & Platform Insights: Apply audience, platform and category knowledge to inform content recommendations and campaign planning.
• Integrated Thinking: Contribute ideas that connect earned, influencer and social channels to support broader communications objectives.
• Creative Thinking
• Trend & Cultural Intelligence: Monitor social trends, platform updates and cultural moments, identifying opportunities for brands to participate authentically.
• Campaign Ideation: Contribute creative concepts for integrated campaigns, social content and real-time activations.
• Influencer & Creator Ideas: Identify influencer, creator and advocacy opportunities that align with campaign objectives.
• Collaborative Brainstorming: Bring thoughtful, culturally relevant ideas to brainstorms while helping shape concepts into executable plans.
• Program Execution:
• Social Media Management: Manage day-to-day social publishing, content calendars and platform execution, ensuring accuracy and quality across channels.
• Community Management: Support proactive community engagement, moderation and reactive opportunities while maintaining brand voice.
• Influencer & Creator Coordination: Coordinate influencer and creator logistics, including outreach, contracting, approvals and reporting.
• Cross-Functional Collaboration: Partner closely with strategy, creative, analytics and account teams to deliver integrated campaigns effectively.
• Content Development: Develop and refine copy and social content across platforms, ensuring work is on-brand, audience-focused and client-ready.
• KPI, Merchandising & Reporting
• Performance Analysis: Monitor campaign performance and identify trends, opportunities and key learnings.
• Recommendations: Translate performance data into thoughtful recommendations that improve future work.
• Reporting Support: Help develop client reports and present campaign results and insights.
• KPI Tracking: Monitor progress against campaign goals and support ongoing optimization efforts.

Beyond the role itself, we’ve built a place that genuinely shows up for its people - and that comes through in how we think about benefits and the overall employee experience. We offer a robust package designed to support your health, wellbeing, growth, future self and life outside of work.

Salary: $68,000 - $88,000 (This range reflects the minimum and maximum compensation for the role. We typically make offers within the 25th to 75th percentiles of the range and do not exceed the listed maximum. Final offers are based on experience, skills and qualifications.)

Benefits & Perks

• Comprehensive health care coverage
• Employee Stock Ownership Plan (ESOP)
• 401(k) with company match
• Flexible Time Off (FTO)
• 18 company holidays
• Flex Fridays
• PrayCare wellness stipend and Rebalance Day
• Employee Assistance Program (EAP)
• Paid parental leave and fertility support
• Training, learning and professional development programs
• Camp Praytell
• Employee Resource Groups (ERGs)
• And more!

Please note: due to the high volume of applications we receive, we're unfortunately not able to respond to every applicant individually. While we review every application, we'll only be in touch with candidates we're moving forward with.

We know how tough it can be to wait and wonder, especially in today's job market, so in the spirit of transparency: if you haven't heard from us within 10 business days of applying, it means we've decided to move forward with other candidates for this particular role. We truly appreciate the time, energy and care that goes into every application, and we'll keep your information on file for future opportunities that may be a fit.

Our interview process typically takes 4-6 weeks and includes:

1. Application Review: Before applying, please review the location requirements for this role. Unfortunately, candidates who do not meet the location requirement will not be considered.
2. Phone Screen (30 minutes)
3. Team Interview (30-60 minutes)
4. Leadership Interview (30 minutes)
5. Take-Home Exercise (TBD): A short, client-agnostic assignment designed to help us better understand how you think, approach challenges and tackle the work. Candidates who complete the exercise will receive a stipend via electronic gift card.
6. Offer
7. Target Start Date: August 2026

We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration for employment in accordance with federal, state and local laws. We prohibit workplace harassment and discrimination of any kind and are committed to building an inclusive workplace in every location where we operate.