Growth Marketing Manager - USA

Growth Marketing Manager - USA

Upway is the leading platform for certified refurbished e-Bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone. With ambitious growth plans for 2026 and beyond, we are strengthening our US Marketing Team to drive efficient, scalable customer acquisition across paid, organic, and owned channels.

The Role

As Growth Marketing Manager USA, you will own end-to-end growth performance across paid media, SEO, and marketing analytics. This is a highly analytical, hands-on role at the intersection of performance marketing, data, and experimentation. You will be responsible for driving profitable growth, building the right data foundations, and continuously testing and optimizing acquisition strategies across channels. This role is ideal for someone who thinks like a growth marketer first, not just a channel manager.

Key Responsibilities

• Own and optimize Paid Search and Paid Social channels end-to-end.
• Manage campaign setup, structure, bidding, creative testing, and scaling.
• Lead continuous testing frameworks (audiences, creatives, offers, landing pages).
• Define and drive asset strategy in collaboration with creative and brand teams.
• Ensure strong performance across full funnel: acquisition, conversion, and efficiency.

• Own allocation and optimization of a multi-million-dollar performance budget.
• Balance short-term efficiency with long-term growth and learning.
• Forecast performance, evaluate trade offs, and clearly communicate ROI.

• Build and maintain performance dashboards (channel, cohort, funnel level).
• Own tracking and attribution best practices (GA4, GTM, platform tracking).
• Support Global Team in:
  • Data tagging & event layers
  • Cookie and consent optimization
  • Conversion tracking accuracy

• Own SEO growth initiatives in collaboration with content and tech.
• Growth testing & implementation.
• Content strategy (brand reviews, buying guides, blogs).
• Technical SEO improvements.
• Measure SEO impact with clear KPIs tied to business outcomes.

Skills, Knowledge and Expertise

• 3 to 6 years of experience in Growth Marketing, Performance Marketing, or Marketing Analytics.
• Strong analytical mindset with proven ability to make data-driven decisions.
• Hands-on experience with Google Ads and Meta Ads.
• Solid understanding of SEO fundamentals and growth experimentation.
• Experience with GA4, Google Tag Manager, and attribution models.
• Comfortable building dashboards and working with performance data daily.
• Strong communication skills, able to explain complex data clearly.
• SQL proficiency.

Benefits

At Upway, we believe that the best businesses are built by the best teams, and we are looking for great individuals, working together to achieve great outcomes. At this position, you would be the first hire in performance marketing. As a Series C and growing fast business, we are convinced that in-person collaboration is an important part of our culture, helping us achieve strong business results while fostering personal growth and learning. We are expecting most of their time working on-site. Upway is committed to fair pay, embracing diverse backgrounds, and cultivating a culture of excellence. We want to attract and reward talent competitively, and therefore offer a package that includes a competitive base salary and a generous stock option grant (only for direct hires). We believe this approach best aligns the interests of our employees with those of the company, making them shareholders and invested in Upway's long term success.