Growth Marketing Manager

The Role

We're hiring a Growth Marketing Manager to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing.

This role is for someone who:

• Loves being in the platforms
• Is highly analytical and data-oriented
• Is excited to help scale budgets, creative testing, and reporting across growth channels
• Thinks about paid media in the context of the entire business, not just one dashboard

You'll be deeply involved in paid search, paid social, video, and creator-led advertising, with room to grow across channels and responsibility as we scale.

What You'll Do
Paid Media Execution & Optimization

• Support - build, launch, and optimize campaigns across:
• Paid Search (Google) and YouTube
• Programmatic & CTV (where applicable)
• Meta, TikTok
• & More
• Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
• Execute structured creative tests across formats, creators, and platforms
• Support scaling decisions through in-platform analysis and experimentation

Analytics, Reporting & Measurement

• Pull and analyze performance reports across channels
• Conduct cohort analyses and funnel analysis using platform data + Shopify
• Analyze halo effects and cross-channel impact
• Partner on attribution thinking (platform metrics vs blended performance)
• Translate data into clear insights and recommendations

Creator-Led Advertising & Partnerships

• Support execution and reporting for creator-led advertising
• Help manage performance tracking as creator content flows into:
• TikTok
• YouTube
• Meta
• Analyze creator performance across channels and formats
• Help surface insights on what content, creators, and narratives scale best

Workflow & Automation

• Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)
• Help streamline processes for testing, reporting, and insights
• Constantly look for ways to move faster without sacrificing rigor

Requirements
What You Bring

• 2-4 years of hands-on paid media experience across paid search and paid social platforms
• Experience working directly inside paid platforms (not just overseeing)
• Strong analytical mindset - comfortable with data, cohorts, and performance analysis
• Familiarity with Shopify and ecommerce performance metrics
• Understanding of how channels interact and drive incremental growth
• Interest in creator-led advertising and performance storytelling
  Comfort moving fast, testing often, and owning results

What We're Looking For

• You are driven by a high-growth environment
• You want to be hands-on keyboard
• You enjoy pulling data, analyzing performance, and finding insights
• You're excited to be a right-hand partner, not just execute tasks
• You're curious, proactive, and growth-minded
• You care about outcomes, not vanity metrics

Nice to Have

• Experience scaling budgets across multiple paid channels
• Exposure to MMM, incrementality testing, or blended reporting
• Experience working with creators or UGC-style content
• Strong comfort using AI tools to improve efficiency

Background in paid search and/or programmatic / CTV

Benefits

• Competitive compensation including salary and equity

• Fully-paid health, dental, and vision insurance
• Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here:

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.