Digital Coordinator

AV ALTA FC is a professional soccer club based in Lancaster, California, competing in USL League One, the third division of professional soccer in the United States. Founded in 2023, the club plays at the newly renovated Lancaster Municipal Stadium, only the fourth professional soccer-specific stadium in Southern California.

Representing a large and diverse community in North Los Angeles County, AV ALTA FC;s mission is to create opportunity for kids and civic pride for the community.



THE ROLE

The Digital Coordinator is a key driver of AV ALTA FC's growth, responsible for expanding the club's digital reach, engagement, and revenue through strategic content, paid media, and partnerships.

This role requires a creative, data-driven marketer who understands how to maximize reach, optimize performance, and convert attention into ticket sales and community impact.

Reporting to the Director of Marketing, the Digital Coordinator will work closely with Ticket Sales and Partnerships to maximize revenue and engagement.

ESSENTIAL FUNCTIONS

Digital Growth & Strategy

• Own and execute strategies and tactics to maximize reach, audience growth, and engagement across all digital platforms
• Continuously test, optimize, and scale digital campaigns to drive measurable growth within the AV ALTA FC community

Paid Media & Advertising

• Plan, launch, and optimize paid campaigns across Google Ads and paid social platforms including Meta (Facebook/Instagram), TikTok, and Snapchat
• Utilize platforms such as Linktree to support campaign funnels and traffic flow
• Monitor performance daily and adjust targeting, creative, and spend to maximize ROI
• Manage budgets responsibly and track spend efficiency across all campaigns

Content & Social Media

• Manage daily posting, scheduling, and platform-specific content strategies
• Write engaging, conversion-focused copy tailored to campaigns and audiences
• Collaborate with internal media/design teams and external content creators for high-impact content
• Identify and outreach to creators/influencers for collaborations that expand reach and brand awareness

Email Marketing & CRM

• Manage and optimize email and text message campaigns through Mailchimp and HubSpot
• Improve open rates, click-through rates, and conversions through testing and segmentation
• Ensure all email communications are aligned with campaigns, ticket sales, and partnerships

Analytics & Conversion Tracking

• Track and analyze performance across social media, paid ads, email campaigns, and traffic funnels
• Understand and report how digital efforts convert into ticket sales and revenue
• Implement tracking systems (UTMs, pixels, etc.) to accurately measure campaign success
• Provide regular reports with actionable insights to improve performance

Partnership & Execution Support

• Work closely with the Partnerships team to ensure sponsor deliverables are executed on time across digital channels
• Integrate partner assets seamlessly into content, campaigns, and email marketing

Workflow & Project Management

• Utilize Monday.com to manage campaign timelines, deliverables, and cross-department collaboration
• Maintain organization across multiple campaigns, deadlines, and stakeholders

Website & Digital Presence

• Maintain and update the website at all times to reflect the most current and important information and initiatives with emphasis on ticket sales
• Ensure all website features (links, ticketing integrations, forms, and user flows) are functioning properly and optimized for user experience

QUALIFICATIONS

• Bachelor's Degree in Marketing, Communications, or related field preferred
• 2-3 years of experience in digital marketing, social media, or paid media
• Proven experience with Google Ads and paid social platforms (Meta, TikTok, Snapchat) including campaign optimization
• Experience with email platforms such as Mailchimp and HubSpot
• Familiarity with tools like Linktree and Monday.com
• Strong understanding of social media platforms (Instagram, TikTok, Facebook, X/Twitter, YouTube)
• Ability to analyze data, optimize campaigns, and drive measurable results
• Experience with conversion tracking and performance reporting
• Strong writing and copy-editing skills
• Experience with Adobe Photoshop and Illustrator is a plus
• Highly organized with the ability to manage budgets, timelines, and multiple campaigns
• Must be able to work flexible hours including evenings, weekends, and game days

COMPENSATION

$45,000 - $50,000 annually

Job Questions:

1. If not currently residing in the Antelope Valley, are you willing to relocate?
2. Are you willing to work on site during regular business hours at the company's office in Lancaster, CA Monday through Friday?
3. Are you willing to work weekends on approximately 18 match days from March through November?