Director - Clinical Marketing Development

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Director - Clinical Marketing Development

Location: Duluth, GA, US

Are you passionate about translating clinical challenges into meaningful market opportunities? As Director of Clinical Marketing Development, you will play a key role in creating market demand and accelerating revenue growth through OEMs, channel partners, healthcare systems, physician networks, and Key Opinion Leaders (KOLs).
In this position, you will act as the clinical and commercial link between Barco, its partners, and end users, developing compelling value propositions and joint go-to-market strategies that drive customer outcomes, pipeline creation, and business growth.

Key Responsibilities

• Develop differentiated value propositions that combine Barco technologies with OEM, ISV, AI, workflow, and channel partner solutions.
• Identify unmet customer challenges and pain points and create integrated solution stories that deliver measurable clinical, operational, and economic outcomes.
• Collaborate with customers, partners, and internal stakeholders to validate solution effectiveness and business value.
• Create solution messaging, use cases, and customer-facing collateral that clearly communicate the value of combined offerings.
• Translate clinical workflows and customer pain points into scalable market opportunities.
• Focus on enhancing patient care and outcomes

Partner-Led Go to Market Strategy

• Design and execute joint go-to-market plans with strategic partners.
• Align partner sales, marketing, clinical, and leadership teams around common growth objectives.
• Coordinate joint account targeting, demand generation campaigns, customer events, and field engagement activities.
• Establish repeatable motions for partner-sourced and partner-influenced opportunity creation.
• Drive co-selling initiatives that increase market penetration and accelerate customer adoption.
• Participate and run Barco led partner trainings
• Complete Barco-Partner collaborative business plans

Key Opinion Leader (KOL) Development

• Identify and cultivate influential physicians and healthcare leaders.
• Establish reference sites and customer advocacy programs.
• Coordinate webinars, conference presentations, and thought-leadership initiatives.
• Support publication of case studies, white papers, and clinical evidence.

OEM & Strategic Alliance Engagement

• Establish ongoing relationships with OEM marketing and sales teams.
• Develop joint go-to-market initiatives.
• Coordinate clinical campaigns supporting OEM product launches.
• Monitor partner activity, industry trends, and clinical workflow changes.
• Gather market feedback and communicate findings to Product Management and Leadership.
• Recommend strategic initiatives to increase market penetration.

Your profile

• 5-10 years of successful experience in clinical marketing management
• Experience with diagnostic imaging, digital pathology, healthcare IT, medical devices, or healthcare technology, creating, writing, and developing unique product value propositions as scale
• Strong understanding of PACS and Mammo software and clinical workflows.
• Experience engaging physicians, healthcare executives, and clinical leaders.
• Demonstrated ability to achieve results and influence stakeholders without direct authority.

Our Offer

• A competitive salary package.
• An interesting and challenging role with room for autonomy.
• The opportunity to work for an international market leader where innovation matters.
• Access to internal training through Barco University.

We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.

D&I Statement

At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

Think of images, and you think of Barco. We’re a global tech company creating AV solutions that help professionals succeed when it matters most. Our mission? To visualize and connect the world – from better patient outcomes in healthcare to smarter decision-making and collaboration in enterprise and unforgettable experiences in entertainment.

At Barco, your ideas matter. You’ll learn, grow, and make an impact in a workplace that values your perspective and supports a healthy work-life balance.

And the best part? You’ll team up with 3,500+ visioneers who thrive on curiosity, fuel creativity, and push boundaries together.

Innovation starts with you! Ready to make it happen?