Content Strategist

Content Strategist

We're looking for a Content Strategist to help grow and reach more Canadians through high-quality, data-driven sponsored content.

This is a mid-level individual contributor role reporting to the Senior Organic Growth Manager. You'll work closely with the Senior Director of Everyday Banking and Partnerships, the Partnerships Team, our partners, the Content Team, and other cross-functional stakeholders. The role sits at the intersection of content strategy, SEO, GEO, analytics, content creation, and distribution. You'll use performance data, search trends, audience insights, and emerging AI search data to identify opportunities, make recommendations, and execute content initiatives that drive organic growth.

As the Content Strategist dedicated to sponsored content, you'll work with the Partnerships Team and our partners to come up with content ideas and handle writing, distributing, and optimizing content across personal finance topics, including credit cards, banking, credit monitoring, and investing. You don't need to be an expert in every product area when you join, but you'll be expected to develop a strong working knowledge of our partners' products and the Canadian personal finance space over time, so you can create content that's accurate, relevant, and useful to consumers while meeting partner goals. You'll also support firmwide SEO and GEO initiatives.

Your goal is simple: use content, search, data, and distribution to bring more qualified traffic to Ratehub.ca and deliver strong results for our partners. You'll work across blogs, landing pages, sponsored emails, social content, short-form video, forums, and emerging search channels, with a focus on measurable organic growth.