Senior Search Strategist

Role Description

The Sr. Paid Search Specialist role is focused on defining strategy and driving success for top brands across the National, Enterprise, and Multi-Location team. In this role, you will act as an advisor and investigator, understanding the clients’ business goals, analyzing current campaigns, the results, the setup, and recommending modifications and appropriate capabilities and implementation skillsets needed to help achieve set benchmarks. This role will own the strategic recommendation elements to help campaigns reach client goals.

This role will also take an active role in our pre-sales process and in making initial client recommendations prior to onboarding. The role we play is significant, and we strive to exceed our goals and client expectations while learning, growing, and having fun as a team along the way.

About the job: The Senior Paid Search Strategist will focus efforts around four core functions:

• Discovery
• Implementation
• Optimization
• Results

Leveraging our in-house reporting dashboards, you will identify and select campaigns to review based on shortfalls you see from established client expectations. In other circumstances, cases will come directly to you from our Sales and Brand Management team, soliciting your advice on recommendations to correct campaign performance.

Some brands will be existing, while new, large brands will also be folded in as they are closed by our sales team. Our brands today are primarily focused on SEM, and you will work to ensure that this tactic is delivering stellar results across each brand and account within the brand, while helping to partner with colleagues to make strategic recommendations on how to diversify this approach through other advertising platforms.

Recommended changes will then be implemented. Whether helping implement the changes directly or delegating tasks to associated client success managers attached to the brands, you will be accountable for ensuring implementation is completed correctly. From there, continuous optimization will occur with consistent reviews that you will conduct leveraging reporting tools to help tell the story to clients. Results will then be shared with internal and external clients.

This is an individual contributor role with no direct reports and will own the strategic elements of the client relationship while the current/existing managers will own people management of teams and execution disciplines.

Qualifications

• 5+ years of experience in the digital space, in an agency environment, or in-house equivalent.
• 5+ years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly – with in-depth knowledge of Google Ad Platform.
• Exceptional written and verbal communication skills with the ability to effectively communicate complex digital/search concepts.
• Expert knowledge and understanding of SEM, with advanced knowledge of search impacts on social, email marketing, display, and an understanding of new media consumer behaviors and trends.
• Knowledge of Google Data Studio and/or other reporting platforms, with ability to determine advertising “story” from metrics.
• Ability to distill information within Microsoft Excel.

Requirements

• Applied experience in SEM at an expert level, with an advanced knowledge of shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon.
• Cross-section of skills spanning:
  • Advertising Strategy
  • Project Management
  • Technology
  • Attention to detail
  • Consumer Insights
  • Analytics
  • Implementation of Data-Driven Decisions

Benefits

• The annualized base salary for this role will be $70,000.00 - $85,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.