Marketing Manager

Job Description

Job Description

Join our dynamic, innovative plaintiff personal injury law firm as a Marketing Manager, where you'll lead strategies that drive our brand forward. You'll lead a team committed to excellence, managing diverse marketing initiatives that span digital and traditional platforms. This role is your chance to make an impact by aligning marketing strategies with our business goals, ensuring all activities uphold industry standards and ethical practices. With us, you'll collaborate with leaders and internal departments to maintain our brand's consistency and engage in strategic decision-making.

We're looking for a candidate with a bachelor's degree in Marketing or a related field and a minimum of three years of marketing experience within professional services. Your strong digital marketing skills, including email marketing, social media management, and traditional/event marketing, will be essential. You'll need excellent communication skills and the ability to juggle multiple projects with ease. Familiarity with CRM platforms and marketing analytics will give you an edge. In return, we offer a comprehensive benefits package, including health insurance, a 401(k) retirement plan, and paid time off, alongside professional development opportunities. If you're ready to grow with us and shape the future of our firm, we encourage you to apply. Compensation:

$75,000 - $110,000 commensurate with experience

Responsibilities:

• Developing an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities

• Evaluating and analyzing the performance of campaigns and reporting to ownership

• Create, maintain, and analyze law firm KPIs and reporting to ownership

• Engaging in research and analysis, and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities

• Creating promotional messages and themes to drive business

• Coordinating and integrating marketing strategies across multiple channels, including Digital and traditional media outlets

• Managing third-party vendors and negotiating media buys

• Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events

• Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats

• Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of the client experience

• Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts

• Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field

• Minimum of three years of marketing experience within professional services

• Proven track record of developing and executing successful marketing strategies

• Strong digital marketing skills, including SEO, social media management, and content marketing

• Ability to evaluate and analyze campaign performance, providing insightful reports to stakeholders

• Experience in coordinating and integrating marketing strategies across multiple channels

• Proficiency in managing third-party vendors and negotiating media buys effectively and efficiently

About Company

Benefits

• Health insurance

• Retirement Plan 401(k)

• Paid time off (PTO)

• Paid holiday time

• Annual review