Senior Business Development Executive

Senior Business Development Executive

Continue to be a part of the future of workspace innovation at Haworth. Are you ready to shape the future of how people work, live, and thrive? At Haworth, we're not just creating furniture, we're revolutionizing the way the world interacts with spaces. As a global pioneer in workspace design since 1948, we've been pushing boundaries and redefining possibilities for over seven decades. We're looking for visionaries like you to help write the next chapter of our story.

Job Overview

We are currently looking for a Senior Business Development Executive to join our team and support the growth of Heller product within Haworth! As a Senior Business Development Executive you will:

• Lead the strategic development and implementation of sales plans that maximize opportunity, strengthen partnerships, and drive revenue growth.
• Create meaningful, client-centered engagements by leveraging insight into customer needs, competitive dynamics, and market trends—building a strong funnel while delivering against financial goals.
• As the primary point of connection for Heller's sales efforts, you'll help shape go-to-market strategy, enable partners through training and collaboration, and ensure Heller's design-led story is consistently and effectively represented as part of Haworth.
• Work cross-functionally to balance brand integrity with commercial success, supporting growth that aligns with Haworth's values around design, innovation, and purpose.

Essential Functions

Analyze market trends and competitive landscape: Conduct in-depth market analysis, identifying trends, opportunities, and competitive threats.

Develop and deliver customized presentations: Develop and deliver customized presentations to address specific client needs and challenges.

Develop and maintain key relationships: Build and maintain strong relationships with key clients and dealers through face-to-face (F2F) engagements, understanding their business needs and developing tailored solutions for winning business.

Lead sales strategy for market/territory: Develop and implement sales strategies for assigned sales/market territory to ensure revenue targets are met or exceeded.

Track activities using customer relationship management (CRM) system.

Manage complex sales cycles: Manage complex sales cycles, involving multiple stakeholders, decision-makers, and influencers.

Negotiate and close large-scale deals: Dependent on focus, may negotiate and close large-scale, complex deals, involving significant revenue and strategic importance or support the closing process.

May travel up to 80% to meet face to face with clients, influencers, and dealers.

Must be able to perform all essential job functions with/without accommodation.

Uses office automation, communication, software, and tools used in Haworth office environment. Performs other duties within scope as assigned.

Required Qualifications

Bachelor's Degree in Business, Marketing, Communications, Design, or similar field of study.

5 years experience in a consultative B2B, solution-based sales role with demonstrated track of generating revenue and meeting sales targets (3 years related experience with Master's Degree)

Ability to travel 80% of the time.

Demonstrated entrepreneurial mindset with the ability to grow existing relationships while opening new channels and expanding market presence.

Education Equivalency

Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education

Military Equivalency

Available at

Preferred Qualifications

Proximity to the New York metro area is preferred due to partner concentration and travel efficiency, but candidates outside the area are welcome to apply.

Experience in furniture, design-driven products, or adjacent industries such as fashion or footwear.

Comfortable working in Excel and sales data—able to review year-over-year performance, identify trends, and proactively speak to insights.

Highly organized with strong attention to detail and follow-through.

Strong presentation and storytelling skills, with the ability to learn product history and communicate the design intent behind each piece.

Advanced proficiency in PowerPoint and Microsoft Office.

Comfortable learning and adapting to new technologies and systems, including CRM tools (Dynamics experience a plus).

Ability to work cross-functionally with a customer-first mindset.

Familiarity with or openness to using AI tools to support productivity and decision-making.

Design Your Future With Haworth

Headquartered in Holland Michigan, Haworth is a family owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state of the art resources, collaborate with cross functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career.

We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference. Your hard work, dedication, and talent are the foundation of our success and enable us to build meaningful connections with our customers and each other.

At Haworth, members enjoy benefits from their first day of employment:

• 20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.
• Health Benefits: Priority Health Medical options, Delta Dental, and Vision Insurance.
• 401k Match: Contribute 6% of your annual salary, and Haworth will match up to 7%.
• Insurance Coverage: Company-provided Short-Term Disability, Long Term Disability, and Life Insurance.
• On-Site Gym
• Annual Bonus Programs
• Tuition Reimbursement
• Volunteer Time Off
• Parental Leave
• Pet Insurance
• Zero Waste to Landfill

Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers. We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better. Join the Haworth family.

EEO / ADA Statement

As an EEO employer, Haworth will not discriminate in its employment practices due to an applicant's race, color, sex, pregnancy, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, disability, marital status, veteran status, religion, height, weight, other protected group status, or any other basis protected by the laws where we employ people. Haworth's AAP programs are available for applicant review. Requests can be made to your Recruiter to review during regular business hours. This organization participates in E-Verify Employment Eligibility Verification. If you have questions about any of the above policies, or if you require an ADA accommodation in the application process, please contact a member of our Human Resources team at View phone number on click.appcast.io. Req Id: 21747