Principal Product Manager

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

In the role of Principal Product Manager , you will report to the CPO and work directly with him to spearhead the setup and proof of concept of a new product development operating model. We are considering applicants for our Los Angeles, CA; or Dallas, TX locations.

This is a highly impactful role focused on rethinking how products are built and delivered across Crunchyroll. Whereas a traditional product development model requires multiple sequential hand-offs, this role will help spearhead initiatives that explore unified delivery models and experimentations in ways-of-working.


In this role, your charter will be to work directly with executive leadership to build a more seamless flow from idea, to prototype, to validation, to production. You will own the spin-up of various new operating models end-to-end. You will define what effective unified delivery teams look like in practice, identify the tooling and systems required to support them, and launch early pilot teams to test and refine the approach in real product environments.

You will partner closely with leaders across Product, Engineering, Design, Data, and Business stakeholders to run these experiments, evaluate emerging AI-enabled development tools, and establish early proof points for a scalable product operating system for Crunchyroll.
Core Areas of Responsibility

• Product Innovation & Operating Model Design: Lead, execute, and validate a new product development operating model
• AI-enabled Product Development & Tooling Strategy: Identify and integrate AI tools, automation systems, and rapid prototyping capabilities into the product development lifecycle. Define how modern tooling and AI workflows can meaningfully accelerate discovery, experimentation, and delivery from idea through production.
• Measurement, Alignment, and Scale Readiness: Define success metrics for the operating model and establish feedback loops to evaluate performance of delivery teams. Partner with senior leadership to align on learnings and evolve the model toward broader organizational adoption.

About You

We get excited about candidates like you because you bring...

• 10+ years of experience in product management, product operations, innovation strategy, or technical program leadership within fast-paced technology organizations.
• Experience with agentic workflows, rapid prototyping frameworks, internal tooling systems, or organizational design initiatives.
• Experience working with Engineering, Design, and Data teams to ship consumer-facing digital products or internal platforms.
• Exceptional communication and stakeholder management skills, with a proven ability to operate across technical and non-technical stakeholders, align teams around new ways of working, and effectively present to executive leadership.
• Familiarity with modern product development and collaboration tools, including Jira, Confluence, Figma, Notion, and AI-assisted prototyping platforms.
• Bonus Points: Passion for anime and fandom culture!

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$227,100-$275,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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