Director, Sponsorship Marketing

Director, Sponsorship Marketing

34951 We are Farmers – where ambition meets opportunity. At Farmers, we're not just known for unforgettable jingle – we're a team with a passion for purpose and making a real difference in people's lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn't just a goal – it's a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you'll find more than a job – you'll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

The Director of Sponsorship Marketing will define, lead, and evolve Farmers' sponsorship portfolio strategy to drive measurable business growth, brand relevance, and long-term value. This role blends strategic vision with operational excellence—owning the end-to-end lifecycle of sponsorship strategy, partnership development, activation, and measurement across national and local platforms. As the senior steward of Farmers' sponsorship ecosystem, this leader will ensure investments are intentional, integrated, innovative, and accountable—delivering against lead generation, brand lift, and customer experience objectives.

Essential Job Functions

• Lead the planning, development, and execution of activation roadmaps in collaboration with both internal stakeholders and external partners.
• Translate long-term strategy into annual plans, activation roadmaps, and budget requirements, while serving as a strategic advisor to senior leadership on portfolio strategy, trade-offs, and growth opportunities.
• Manage external agencies and cross-functional internal teams across creative, media, analytics, and CRM, overseeing ideation and execution of innovative, consumer-centric campaigns that deliver authentic brand storytelling and elevate partners, ambassadors, fans, and the Farmers brand.
• Drive deep integration, innovation, and business impact across all sponsorship investments, ensuring full alignment with marketing, distribution (Direct, EA, IA), and customer experience teams.
• Own a standardized measurement framework that ties sponsorship activity directly to leads, quotes, binds, and brand lift, while leading test-and-scale innovation initiatives.
• Define an innovation roadmap that balances foundational partnerships with emerging and future-forward opportunities, anticipating growth curves, media/IP shifts, and technology adoption.
• Serve as the primary steward for sponsorship and talent/ambassador relationships, overseeing contract lifecycle management, performance obligations, and partner accountability while ensuring contractual obligations are met while maximizing ROI and long-term partnership value.
• Create a scalable, ownable activation platform that transforms sponsorships into consistent lead-generation and brand-building engines. This includes developing a unifying activation concept that enables repeatable, high-impact executions across teams, leagues, venues, and events while maintaining strong brand coherence and flexibility across partnerships.
• Define and lead Farmers' sponsorship portfolio strategy, architecting a multi-year portfolio grounded in clear selection criteria including audience alignment, lead potential, and brand fit. Balance national scale with local impact to drive both awareness and measurable growth, while establishing clear investment guardrails, decision frameworks, and workflows to guide portfolio evolution.
• Negotiate sponsorship rights and vendor contracts, ensuring favorable terms aligned with enterprise procurement and legal standards.
• Continuously monitor the broader sponsorship ecosystem—spanning property growth, rights cycles, ownership models, and emerging media platforms—to proactively position Farmers ahead of market trends.

Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Physical Environment

Education Requirements High School Diploma or equivalent required Bachelors degree in related field preferred. Experience Requirements Minimum seven years experience across a combination of sports and experiential marketing – includes strategic and landscape expertise across both traditional and non-traditional partnerships, with the ability to activate at both the local and national levels. Experience leading long- and short-term brand and talent/ambassador partnerships from ideation through execution. Experience and proven ability to build, scale, and manage multi-year sponsorship portfolios at both national and local levels *Strong experience and background managing and collaborating with multiple external agencies and internal cross-functional teams across media, creative, analytics, and experiential disciplines.

Special Skill Requirement

Additional Qualification Possesses flexibility to work in a fast paced, dynamic environment. Ability to simultaneously handle multiple priorities. Effective leadership skills. Demonstrated problem solving skills. Strong verbal communication and listening skills. Effective interpersonal skills. Articulate and responsive to colleagues. Ability to build strong customer relationships. Effective negotiation skills. Ability to influence internal and/or external constituents. Ability to represent the company with external constituents. Maintains a high degree of professionalism. Possesses a high degree of initiative. Possesses flexibility to work in a fast paced, dynamic environment. Demonstrated time management and priority setting skills.

Benefits

Farmers offers a competitive salary commensurate with experience, qualifications and location. o CA Only: $146,925 - $249,700 o CO Only: $137,775 - $215,490 o HI/IL/MN/VT Only: $137,775 - $230,560 o MA Only: $137,775 - $230,560 o MD Only: $137,775 - $230,560 o DC/NJ/NY/OH Only: $137,775 - $249,700 o Albany County, NY/Cleveland, OH: $146,925 - $215,490 o WA Only: $137,775 - $262,000 Bonus Opportunity (based on Company and Individual Performance) 401(k) Medical Dental Vision Health Savings and Flexible Spending Accounts Life Insurance Paid Time Off Paid Parental Leave Tuition Assistance For more information, review "What we offer" on Job Location(s): R_US - United States Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly. Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Farmers is an Equal Opportunity