Social Media Specialist

Job Description

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Responsibilities

Owner of Brookdale's corporate social media channels, including Facebook, X, Threads, LinkedIn, YouTube, and Instagram, assists with compliance, governance and training for the overall company social media program, and acts as social media subject matter expert for Brookdale communities' local social media channels.

1. Serve as the strategic owner of corporate social media channels, providing guidance on best practices, channel usage, and overall performance optimization.
2. Support and oversee local community social media efforts by supplying branded content, setting content guidelines, reviewing and approving submissions, and monitoring pages for compliance and performance.
3. Leverage data, analytics and social media trends to inform content strategy with a strong ability to navigate complex, ambiguous situations, utilizing experience to guide actions and provide direction to internal teams and external partners to maximize engagement.
4. Create, write, edit, review, approve, and schedule social media content for corporate and local channels, ensuring alignment with brand standards and strategic objectives.
5. Work with agency partners to develop, maintain and execute social media content calendars, incorporating planned campaigns and timely, trend-based content relevant to target audiences.
6. Implement creative storytelling and marketing strategies across social platforms to promote the organization's brand, services, and business objectives.
7. Monitor social media engagement, respond to or guide responses to customer interactions, and proactively support the resolution of customer service issues, with a proven ability to navigate complex, negative feedback at both national and local levels.
8. Manage inbound social media communications and community engagement, escalating issues as needed and ensuring appropriate follow-up across the organization.
9. Provide governance, compliance oversight and training for social media use, including certification, education on best practices and ongoing support for corporate and local social media users.
10. Analyze social media performance metrics and platform developments, producing reports and recommendations to drive continuous improvement and inform future strategies and implementation approaches.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications

Education and Experience

• Bachelor's Degree in Marketing, Communications, Journalism or other related field required
• Two years of experience in Marketing or Communications and/or social media preferred.
• Experience with social media management and reporting software like Sprinklr
• Must have strong written communication and critical thinking skills.
• Additional years of relevant experience can be substituted for the education requirement on a year for year basis.

Certifications, Licenses, and Other Special Requirements
None

Physical Demands and Working Conditions

• Standing
• Requires interaction with co-workers, residents or vendors
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop, kneel, crouch, or crawl
• Talk or hear
• Vision

Brookdale is an equal opportunity employer and a drug-free workplace.

About Us

Brookdale is a Great Place to Be :

• Gracious hospitality and neighborliness for our residents and families.
• Home-like feel and all-around comfort for residents and visiting family members.
• Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
• Industry leader in clinical care.
• Nationwide company with 589 communities as of November 30, 2025, offering many opportunities to grow and learn as a sales professional.
• Extensive corporate support including a robust training program.