Online Degree Marketing Strategist

Online Degree Marketing Strategist Posting Summary The Online Degree Marketing Strategist leads recruitment marketing strategy and campaign planning for UVM's online undergraduate degree and degree-completion portfolio and provides strategic marketing support for designated online graduate programs. The position translates institutional enrollment goals into audience strategies, program positioning, integrated acquisition plans, campaign budgets, and measurable funnel targets. Working closely with PACE Marketing, Enrollment Management, UVM Admissions, academic program leaders, and external vendors, the Online Degree Marketing Strategist monitors market and campaign performance and recommends adjustments that support sustainable enrollment growth. Serves as PACE's primary operational marketing partner to Enrollment Management for assigned online degree programs. Establish shared campaign plans, funnel definitions, enrollment targets, reporting practices, and decision timelines with Undergraduate Admissions, Graduate Admissions, and Enrollment Marketing. Minimum Qualifications (or equivalent combination of education and experience) Bachelor's degree in marketing, communications, market research, or a related field and four years of relevant professional experience. Demonstrated experience developing integrated marketing strategies, defining target audiences and program positioning, managing multichannel digital campaigns, administering campaign budgets, coordinating external vendors, and using marketing and funnel data to recommend improvements required. Strong project management, analytical, writing, presentation, interpersonal, and cross-functional collaboration skills required. Experience with digital advertising, web analytics, CRM, and reporting platforms required. Demonstrated ability to manage concurrent priorities and translate enrollment or business goals into measurable marketing plans required. Ability to work within a team environment required. Anticipated Pay Range $65,000-$75,000 Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position FLSA Exempt Union Position Yes, UVMSU Job Location Burlington, Vermont, United States Department PACE - Administration/50100 Standard Hours at 1.0 FTE 37.5 Term (months per year) 12 #J-18808-Ljbffr University of Vermont