Director of Sales & Marketing

Job Title: Director of Sales

Department: Sales

Reports to: General Manager

Status: Exempt / Salary

Job Summary

To drive hotel revenue and penetrate market to capture REVPAR index by seeking out & securing corporate accounts, individuals, business groups, meeting planners and travel agencies to book revenue in our hotel. Also develop annual marketing plan, budget, and Sales department strategy.

Duties/Responsibilities

• Complete a yearly marketing plan and follow through with a monthly sales action plan.
• Must meet the number of predetermined quality sales calls per week.
• Oversee the Request for Proposal (RFP) Process and the Request for Proposal Qualifying Process to position the property to meet or exceed budgeted revenue goals.
• Be the Revenue Management Champion at the hotel by communicating with staff about strategies and opportunities as well as participating in sales efforts.
• Be aware of local activities and attend functions to represent the hotel (chamber meetings, travel shows, etc.).
• Handle incoming sales calls and conduct property tours with potential customers.
• Maintain an organized filing system of accounts and complete all necessary sales paperwork.
• Communicate bookings and customer needs to other hotel employees in order to provide a smooth transition and ensure guest satisfaction and returned business.
• Responsible for developing annual marketing reports, creating sales and marketing techniques, develop all potential markets for the property, and executing and distributing of all in-house advertising and promotional campaigns.
• Must have knowledge of Property Sales Management/Tracking System, Rate and Inventory system, PMS reservation systems, and have basic computer skills with knowledge of such programs as Microsoft Word, Excel, and have on-line experience.
• Maintains working future trace and calendar/appointments.
• Supervise and guide sales manager/coordinator(s) per their job descriptions in a firm and fair manner.
• Keep confidential the business functions of the company including, but not limited to, financial status, customer/guest information, employee issues, etc.
• Must perform any other required duties as requested by the General Manager to aid in better operation of the hotel, restaurant, lounge, and service to the guests.
• Adheres to and follows all brand Sales Procedures.
• Immediately assist with reports and guest issues as necessary.

Required Skills/Abilities

• Have a valid driver’s license and dependable transportation available to call on customers at their office or location and to attend necessary functions.
• Must be able to communicate effectively by writing, telephone, and personal meeting situations.
• Must have an outgoing personality and enjoy making “cold calls”.
• Must be able to work a flexible schedule including weekends and Holidays.
• Must be organized and take initiative to seek out new sources of business.
• Must be honest and work well with others.
• Ability to lead, direct and work with people.
• Must manage all associates in a firm and fair manner.

Physical Requirements

• Stand/walk on feet for 8+ hours and work in a restrictive space/environment.
• Must be able to work in extremely warm temperatures.
• Must have eyesight enabling vision both near and far.
• Finger dexterity to type, to write, and work on a computer.
• Must speak in a clear, understandable voice and hear at a basic level, and understand English.
• Must be able to bend, stretch arms overhead and lift and/or carry up to 30 pounds.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

The company is an Equal Opportunity Employer and complies with ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.

This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

I have read and understand the job description as stated above and accept that any of the tasks may be modified or changed. I accept responsibility for knowing the modifications and/or changes in this job description. I can perform the essential functions of this job as listed above, with or without reasonable accommodation.