Marketing Communications Manager

About the Role We are seeking a talented and versatile Marketing Communications Manager to join our team as a self‑directed contributor. This role is ideal for a creative and organized professional who thrives in a fast‑paced, collaborative environment and is passionate about the art, craft, and strategy of marketing. The ideal candidate has a strong foundation in graphic design and copywriting, experience managing social media calendars, and the ability to coordinate marketing efforts across internal teams and external partners. You are resourceful, and excited to support the sales team with a proactive, “get‑it‑done” mindset. Key Responsibilities Graphic Design & Copywriting Create visually compelling marketing materials using existing brand templates, including social media graphics, emails, brochures, presentations, and other collateral Write engaging and persuasive copy across channels, including social media, email campaigns, website content, and promotional materials Apply brand guidelines to develop new, non‑templated designs that align with BOYD’s visual identity and tone of voice Social Media Management Develop and maintain a content calendar across platforms (e.g., Instagram, LinkedIn, Facebook, X) Schedule posts, monitor engagement, and analyze performance metrics to optimize campaigns Stay current on trends and implement innovative strategies to increase brand visibility and engagement Marketing Coordination Collaborate with the sales team to create tailored marketing materials that support lead generation and client acquisition Act as a liaison across go‑to‑market (GTM) teams to ensure alignment on messaging and objectives Assist in organizing events, webinars, and trade shows as needed Manage marketing administrative tasks, including budget tracking, invoice processing, and campaign documentation Coordinate with external vendors (e.g., printers, agencies, photographers, contractors) Prepare reports and performance updates for leadership Content Research Conduct in-depth research on topics related to BOYD’s products, industry, and brand perspective to maintain thought leadership Translate research into compelling insights that inform content across marketing channels, including social media, blogs, and CEUs Monitor industry trends and regulations to ensure messaging remains relevant, credible, and impactful Qualifications Required Skills & Experience Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field 5+ years of experience in a marketing role with responsibilities spanning graphic design, copywriting, and social media management Proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator) and/or Canva Strong writing skills with the ability to tailor messaging to different audiences and formats Preferred Skills & Experience Familiarity with HubSpot CRM and Marketing Hub Ability to work within established brand guidelines while producing creative content Basic knowledge of Google Analytics and Google Search Console Experience collaborating with cross‑functional teams Experience hosting Zoom webinars Soft Skills Highly organized with strong time management skills and the ability to manage multiple projects simultaneously Strong attention to detail and commitment to high‑quality work Proactive problem solver who takes initiative and works both independently and collaboratively Comfortable working in a small team environment where roles evolve and flexibility is required What We Offer Opportunities for collaboration and mentorship A supportive and creative team environment Equal Opportunity Statement BOYD is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic. All employment decisions are based on merit and business needs. #J-18808-Ljbffr