Marketing Communications Specialist

About the Role As we continue to grow and diversify, we’re seeking a highly skilled and motivated Marketing Communications Specialist to join our team in Waukesha, WI . In this role, you’ll be responsible for the development and execution of creative marketing content and campaigns that support brand awareness, product promotion, and customer engagement. You'll be a key contributor in building the tools that keep our global energy infrastructure running smoothly. Who We Are At CFR, our values aren’t just words—they guide how we work every day: Proactive – We communicate early and often. Collaboration and transparency are part of our DNA. Accountable – We take ownership of our work and results. Your contributions won’t go unnoticed. Committed – We’re always improving how we collaborate, operate, and execute. Excelling – We aim high and deliver, because our customers depend on us. What You’ll Need to Succeed Bachelors degree in marketing, communications, graphic design, or a related field. Minimum 3 years of experience in marketing, communications, or digital content development. Experience in B2B or industrial/manufacturing environments preferred. Proficiency with digital marketing platforms, including LinkedIn, YouTube, and email marketing tools. Experience with website content management systems (e.g., WordPress). Proficiency in Microsoft Office Suite and Adobe Creative tools (e.g., Illustrator, Photoshop, InDesign). Experience creating visual and multimedia content (graphics, video, etc.) strongly preferred. Exposure to trade shows, events, or marketing campaign execution preferred. Ability to travel domestically and internationally (~10%). Key Responsibilities Develop and execute marketing content across digital and print channels, including website content, social media, email campaigns, brochures, presentations, and product materials. Create visually engaging material such as graphics, infographics, videos, and animations to support marketing campaigns and product promotion. Support the execution of marketing campaigns across channels based on established timelines and priorities. Maintain and update website content, ensuring accuracy, relevance, and alignment with brand standards. Execute email marketing campaigns, including content development, formatting, and distribution. Assist in the planning and execution of trade shows, conferences, and customer events, including development of booth materials, signage, and promotional items. Work closely with internal teams to execute marketing initiatives aligned with business objectives. Ensure consistency of brand identity, messaging, and visual standards across all marketing channels and communications. Develop marketing materials and sales tools to support commercial teams and channel partners, ensuring alignment with messaging and branding standards. Provide creative input and ideas to support campaign development and enhance marketing effectiveness. Stay current on marketing trends, tools, and technologies, particularly in digital media and content creation. Organize and maintain marketing assets, content libraries, and digital resources for accessibility and consistency. Protect the organization’s value by keeping information confidential and by complying with all policies, procedures, and work instructions for this position. Perform cross-functional ad hoc analysis and lead special projects as requested. Benefits Competitive compensation A dynamic, collaborative workplace where innovation is encouraged A team that supports your growth, celebrates your wins, and values your voice Health Coverage: Competitive medical, dental, and vision insurance plans, some fully employer-paid, to keep you and your family healthy. Life & Disability Insurance: Peace of mind with robust life insurance and income protection if you’re ever unable to work. Paid Time Off (PTO): Generous PTO plus 10 paid holidays, because time to recharge is important. Parental Leave: We offer paid parental leave to support you during life’s most important moments. Flexible Work Hours: We know one size doesn’t fit all – enjoy flexibility in how you structure your workday. 401(k) Retirement Plan: Build your future with our 401(k) savings plan and employer match. Annual Bonus Opportunity: Contribute to company success and share in it through our performance-based bonus program. Educational Assistance: We support your development with tuition reimbursement and other learning opportunities. Employee Assistance Program (EAP): Confidential support for your well-being: mental health, legal help, financial advice, and more. Monthly Employee Events: We believe in celebrating wins and creating connections, whether it’s through lunches, games, or company milestones. And more: From recognition programs to development tools, we’re always looking for ways to make CFR a place people want to grow. Apply today to become a Marketing Communications Specialist at CFR and start a fulfilling career with a global leader in the energy industry. Join a team where productivity meets accountability, leadership is encouraged, and excellence is our standard. #J-18808-Ljbffr