Sales Development Representative / Setter

Business Development Representative "Setter" Job Description

Dealer Trade Network is a fast-growing company based in Louisville, KY, that provides modern inventory solutions to automotive franchise dealers nationwide. We've helped facilitate tens of thousands of dealer-to-dealer trades by turning dealership data into real, actionable opportunities.

Job Purpose:

To take all inbound and outbound leads, qualify and validate contact data, and hand off only hot, sales-ready leads to the Closer (Inventory Consultant). The SDR is the bridge between marketing and closing, responsible for maintaining pipeline hygiene, ensuring responsiveness, and qualifying opportunities.

Tasks & Responsibilities:

• Receive all leads (inbound, outbound, referrals) and make first contact (email, call, LinkedIn, etc.).
• Verify and update contact and company information in the CRM.
• Assess fit and interest using agreed qualification criteria.
• Send initial intake/invoice details to the lead to confirm scope/needs and ensure the opportunity is truly qualified before handoff.
• Nurture leads (short term) to readiness when needed.
• Book a meeting or pass qualified leads to Closers (Inventory Consultants).
• Ensure complete handoff: pass relevant information and context to the Closer (qualification notes, pain points, stakeholders, timing, pricing/invoice status, and required documents), so they have everything needed to close.
• Proactively mine our company's book of business for additional qualified opportunities (re-engagement, cross-sell/up-sell) and create/route those leads.
• Work with Marketing to provide feedback and insights (lead quality, messaging).
• Report daily/weekly metrics (leads processed, conversion to SQL, speed-to-lead/response time, handoff quality).

Performance Metrics:

To measure success in this role, team members will be evaluated on the following key performance indicators (KPIs):

• Number of leads contacted/processed
• Lead-to-qualified ratio
• Speed of follow-up (first contact time)
• Handoff quality (percentage of leads with complete, accurate data)
• Meetings booked or demos scheduled

Traits & Special Skills:

• High volume outbound calling/outreach comfort
• Persistence and discipline in follow-up
• Excellent organizational skills and attention to detail
• Strong oral and written communication
• Able to quickly assess fit and interest
• Driven by goals, metrics, and process

Pay Details:

• Non-Exempt / Hourly Role / Full Time (40 hrs/wk)
• Base salary with bonus opportunity from Day 1, with total annual compensation potential of $42,000+ based on performance.

Qualifications:

• High School diploma required, undergraduate degree preferred
• This role is designed for motivated individuals eager to learn and grow in a sales-driven environment.

Benefits:

• 100% Employer-paid benefits for the Employee
• Health Insurance
• Dental, Vision
• STD & LTD
• Basic Life Coverage for a $25,000 policy
• 401K retirement program
• (8) Eight Observed Holidays (not paid, but you do get the day off)
• (5) Five PTO days are provided after completing your first 90 days as a new hire, plus an extra week after 1 year.
• Employee Referral Program
• Employee Assistance Program (EAP)

Company Culture:

At Dealer Trade Network, we live by four core values and seek to find new talent who will do the same: Customer Service over Self. While revenue is important, so is fulfilling our mission to serve our clients. Integrity in Everything We Do - Being part of our team means doing the right thing. You give 110% and are consistently contributing quality work. Committed to Team Success - We foster a culture of lifting each other for our team's success because we need each other to achieve our goals. Adaptability and Resilience - We are reliable partners who can deliver for our clients and each other. As demands change, we adapt and overcome.