Senior Analyst, Programmatic

Senior Programmatic Analyst

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

Overview

The Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on standard processes related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. The Senior Programmatic Analyst must possess a strong inner drive to contribute.

Responsibilities

Inventory & New Channel Strategy:

• Meet with, vet inventory, and advance channel partners
• Proactively find opportunities to test partners and bring those ideas to programmatic planning counterparts
• Create custom solutions including but not limited to: allow lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.
• Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
• Troubleshoot supply issues on all pre-production and live campaigns
• Oversee supply and new channel QA process
• Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies
• Identify case study potential for key opportunities and lead creation with programmatic buyer(s)
• Develop standard processes for inventory solutions/new channels and regularly communicate out to the larger programmatic team
• Maintain log of all inventory and new channel testing across all Spark Foundry offices

Programmatic Operations:

• Work with the Manager to create consistent processes across office for using offshore resources
• Work with offshore management on feedback and needs
• Maintain process docs, training, and new hire onboarding material across office
• Partner with the Manager to coordinate Pioneer training program across office

Qualifications

1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms

Deep understanding of programmatic planning, buying, and ad tech vendors

Strong negotiation skills

Proficiency in Microsoft Office solutions, specifically Excel

Strong analytical thinking and mathematical skills

Excellent communication and writing skills

Strong project and time management skills

Strong desire to contribute to a team

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2026.