Social Media Coordinator, Community Aide (NCS) - Baltimore City Recreation and Parks

Job Summary The Part-Time Social Media Coordinator supports the promotion of Special Events and Permits by creating engaging, on-brand content and executing social media strategies that drive attendance, awareness, and community engagement. Essential Functions Content Creation & Posting (40%) Develop and schedule social media content across platforms (Instagram, Facebook, etc.) Create graphics, short-form videos, and captions aligned with brand voice Capture content at events, including photos and video Event Promotion (30%) Execute promotional plans for events (countdowns, reels, highlights, live coverage) Translate event details into compelling, audience-friendly content Ensure timely and consistent promotion leading up to events Engagement & Community Management (15%) Monitor comments, messages, and tags Respond to inquiries and engage with followers in a timely manner Identify opportunities to boost engagement and visibility Content Planning & Coordination (10%) Assist in maintaining a content calendar Coordinate with internal teams to gather event information and assets Track deadlines for promotional needs Analytics & Reporting (5%) Track basic performance metrics (engagement, reach, attendance impact) Provide insights on what content performs Minimum Qualifications Education: High School Diploma or GED AND Experience: Experience managing or contributing to social media accounts. Experience promoting events or working in marketing/communications. Experience with Canva, CapCut, or similar tools Preferred: Photography and/or videography skills and copywriting experience OR Equivalency Notes: Have an equivalent combination of education and experience. Non-supervisory experience or education may not be substituted for the required supervisory experience. Licenses, Registrations, and Certificates: Have a valid Maryland Class C Noncommercial driver’s license or an equivalent driver’s license and be eligible to obtain a Baltimore City driver’s permit. PROVISIONAL DRIVER’S LICENSES ARE NOT ACCEPTABLE. NOTE: You must upload a copy of your valid driver’s license with the application at the time of applying. Knowledge, Skills, And Abilities Strong understanding of social media platforms and trends Ability to create engaging visual and written content Basic graphic design skills (Canva or similar tools) Strong organizational and time management skills Ability to capture content in live event environments Creative thinker with attention to detail Additional Information Background Check Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint screening, and must be successfully completed. Probation All persons, including current City employees, selected for this position must complete a 6-month mandatory probation. Baltimore City Government is an Equal Employment Opportunity Employer, and we are committed to a workplace that values diversity, equity, and inclusion. The City of Baltimore prohibits discrimination on the basis of race, color, religion, age, sex, ancestry, creed, national origin, disability status, genetics, marital status, military service, sexual orientation, gender identity/expression, or any other characteristic protected by federal, state, or local laws. Applicants requiring accommodation during the hiring process should contact the Department of Human Resources directly. Requests for accommodation should not be attached to the application.

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