MARKETING DIRECTOR (Campus Dining) - Babson College - Babson Park, MA

Job Description

Job Description

Salary:  $90,000 - $95,000

At over 300 college & universities around the country,  Chartwells Higher Education is re-inventing the on-campus dining experience. We are challenging the norm and setting new standards by investing in high-tech, food-infused social spaces that bring people together to promote meaningful relationships and interactions. We are food-forward difference makers, bound together by a desire to feed hungry minds and prepare students for success.

We are seeking hungry, humble and smart associates who are looking to join and grow with a diverse organization. We invite you to start your career journey with us and look forward to hearing from you. 

Job Summary

At Chartwells Higher Education, we don’t just serve meals; we create experiences that fuel student success, build community, and elevate campus life. We’re looking for a dynamic, hands-on Marketing Director to lead innovative strategies that bring Babson College’s Dining programs to life.
If you’re a bold storyteller, a digital-savvy marketer, and someone who thrives on creating meaningful engagement for Gen Z audiences, this is your opportunity to shape the future of campus dining at one of the nation’s most entrepreneurial colleges.  As the Marketing Director, you’ll be the creative engine behind our dining brand on campus, developing and driving initiatives that increase awareness, engagement, and revenue. Your work will directly impact how students experience dining at Babson College.

Key Responsibilities:

• Lead the annual marketing plan and budget to meet sales goals across meal plans, retail dining, residential dining, catering, concessions, and summer programs.
• Execute promotions and campaigns that resonate with students and the campus community.
• Manage all client and campus communications—daily, weekly, and monthly.
• Partner and integrate student and alumni businesses into the overall marketing strategy.
• Own the digital strategy for dining, including social media, digital engagement, and online brand presence.
• Implement and measure consumer feedback programs to ensure continuous improvement.
• Maintain exceptional merchandising standards across all dining locations.
• Present marketing strategies, results, and campaigns to campus partners and student groups.
• Collaborate with departments across campus to support events and introduce new initiatives.
• Manage and support Student Success interns and marketing coordinators.
• Support associate training, recognition, and engagement initiatives.
• Deliver ROI reporting and track key performance indicators.
• Partner with clients and collaborators through quarterly vision planning meetings.
• Support satellite locations, regional marketing projects, and special initiatives as needed—including occasional evenings, late nights, and weekends.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Hospitality, Culinary, Hotel Management—or equivalent experience.
• 3+ years of proven, hands-on marketing experience.
• Strong B2C marketing expertise; B2B experience is a plus.
• Ability to collaborate effectively with operations, culinary, retail, merchandising, and client relations teams.
• Excellent organizational, time management, and communication skills.
• Confidence presenting to large groups and diverse audiences.
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel).
• Experience developing impactful social media content and digital strategies.
• Graphic design skills (Adobe Creative Suite) are a plus.

Apply to Chartwells Higher Education today!

Chartwells Higher Education is a member of Compass Group USA

Click here to Learn More about the Compass Story

Compass Group is an equal opportunity employer.  At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act. 

Applications are accepted on an ongoing basis.

Chartwells Higher Ed maintains a drug-free workplace.

Associates at Chartwells Higher Ed   are offered many fantastic benefits.

• Medical
• Dental
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs
• Discount Marketplace
• Identity Theft Protection
• Pet Insurance
• Commuter Benefits
• Employee Assistance Program
• Flexible Spending Accounts (FSAs)
• Paid Parental Leave
• Personal Leave

Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information.

-usa.com/wp- content/uploads/2023/08/2023_WageTransparency_ChartwellsHED.pdf

Certain positions may require Florida Level 2 background screening. Details:

Req ID: 1516939

Chartwells HE 

KRISTINA MCCARTHY 

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