Director, Specified Sales

Role Summary:This role blends architectural specification/business development with strategic account selling—owning growth across a defined region by driving Brava into the plans, specs, and purchase decisions of key builders, HOA decision-makers/boards & management groups, and influential architects/design firms. The position serves as both a trusted technical advisor to the design community and a deal-initiating, deal-closing account leader for strategic customers. Working with the Regional Vice President and alongside the full sales team to exceed growth targets and expand Brava’s influence.Primary Focus:Ensure that Brava becomes a repeat-specified and preferred solution among targeted influential decision makers and consultants.Build and organize a healthy pipeline of specified projects that convert to closed wins through coordination, technical support, and commercial execution.Partner with the Regional Vice President to highlight key markets and work with market sales team to advance.Highlight key markets with Regional Vice President and work with market sales team to advance.Create and manage a segmented market plan across all specified sales customer profiles:High-End Decision Influencers: HOA’s, Designers, Homebuilders.Spec-Drivers: Engineers, Architects, Consultants, Insurance.Significant Properties & Venues: Hospitality, Resorts, Theme Parks, Institutional.Key Responsibilities:1) Architectural Specification DevelopmentActs as a trusted advisor to architects/designers/roof consultants, providing technical guidance, design integration support, and performance/code guidance.Drive Brava into basis-of-design and specifications; assist with accurate specs, drawing/detail review, and firm adoption.Engage with relevant industry organizations (AIA, IIBEC, CSI, etc.) to expand influence and stay current on trends/codes.2) Commercial ownership and market engagement on Specified Sales GrowthIdentify, pursue, negotiate, and close new business with targeted strategic accounts tied to high-end decision makers, spec-drivers and significant properties and venues.Build and maintain relationships with key builders, HOA boards/management, and industry influencers, serving as the main point of contact for specified sales accounts.Coordinate large-scale regional projects (new build communities, HOA reroof programs, high-visibility developments), aligning internal resources to deliver.3) Training, Education & Market VisibilityDeliver presentations and training (including CEU/AIA-style education where applicable) to architects, consultants, builders, HOA stakeholders, and partner teams.Represent Brava at industry events, conferences, trade shows, and networking.Partner with distribution/logistics and internal teams to ensure optimal stocking and availability to support strategic account pull-through.Collaborate closely with territory reps and regional managers to align messaging, pursue opportunities, and coordinate execution.Core Competencies:Consultative selling + technical credibility with architects/consultants.Negotiation, deal structuring, and closing.Executive presence with builder leadership and HOA decision-makers.Strong presentation/training skills and disciplined pipeline management.Qualifications:Bachelor’s degree in business, Architecture, Construction Management, Engineering, or related field.8+ years of experience in strategic sales within building products/construction (roofing strongly preferred).Familiarity with specification workflows/tools (e.g., AutoCAD/Revit/SketchUp/BIM) is a plus.Salesforce proficiency desired.Travel requirement: ~50–60%.Bilingual – English/Spanish a plus.Registered Architect/PE a plus.Driver’s license required.Physical Requirements:Prolonged sitting; occasional standing/walking; ability to lift/move up to 25 lbs; ability to access roofs/use ladders as needed. #J-18808-Ljbffr Brava Roof Tile