Senior Manager, Influencer Partnerships

Description This role is an essential part of the Consumer Engagement team, driving the strategy and execution of the North America Influencer and Communications efforts to increase brand awareness, earned media value, and desirability. The role builds meaningful and lasting relationships across influencers, beauty editors, and VIP talent. Responsibilities Drive the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking. Drive PR/comm strategy for the US region, ensuring consistency in secured media presence. Partner with product marketing and education teams to understand product messaging and leverage insight to inform influencer/comms strategy. Partner with retailers, trade marketing, and promo leads to understand key launch, promotion, and selling periods. Liaise with Global Communications team to gain updates on global comms strategy and ideate relevant ways to execute in NA region. Lead briefing of agency partners. Manage total communications strategy and execution, including relationships with key editors, long‑lead product placement, and feature stories in partnership with the brand’s agency of record. Execute influencer and product seeding campaigns in accordance with agreed‐upon strategy. Partner with agencies to uncover and execute optimizations across influencer campaigns & comms efforts. Cascade launch/execution updates with NA & global marketing teams, ensuring visibility of NA lead executions. Execute Inclusion and Diversity efforts of NA including influencer talent, earned media, and brand partnerships. Measurement Define primary and secondary KPIs for all campaigns/executions. Partner with agencies to curate wrap reporting for initiatives. Deploy learnings to internal stakeholders (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external stakeholders (global partners). Leverage learnings to influence future strategic plans across all pillars of communications. Financial Management Manage NA Influencer/PR investment and accompanying tracking documents. Curate budget roll‑ups outlining various views (Year‑over‑Year, Quarter‑over‑Quarter, etc.). Qualifications 5–7 years of Influencer Marketing experience required. Deep knowledge of Beauty Influencer space required. Deep knowledge of Influencer reporting tools. 5–7 years of PR experience preferred but not required. Digital Marketing/Advertising experience preferred but not required. Strong presentation skills. Strong oral and written communication skills, as well as interpersonal and team‑building capabilities with internal functional groups and external partners. Strong MS Excel and PowerPoint skills. Pay & Benefits The anticipated base salary range for this position is $99,400.00 to $163,800.00. In addition to base salary, the position is eligible for participation in a highly competitive bonus program and share incentive plan. The Estée Lauder Companies offers a variety of benefits, including health insurance coverage (medical, dental, and vision), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education‑related programs, paid holidays and vacation time, and many others. Equal Opportunity Employer It is the Company’s policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide reasonable accommodations consistent with the law to otherwise qualified employees and prospective employees with disabilities and to employees and prospective employees with needs related to their religious observance or practices. #J-18808-Ljbffr The Estee Lauder Companies