Program Specialist, Campus Marketing

Program Specialist, Campus Marketing Kaplan’s Campus Marketing team leads under‑graduate campus outreach across North America. Program Specialists drive sales, generate leads, and increase market share by engaging directly with students, campus organizations, and gatekeepers. This role requires approximately 60% travel during an academic year, primarily to partner institutions, campus events, and regional activities. Primary Responsibilities Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth. Source, support, and lead campus events, including fairs, tabling, and student organization presentations. Develop deep expertise in Kaplan products to deliver compelling on‑campus and virtual presentations. Lead in‑person and virtual student consultations, providing course and timeline recommendations that convert leads into enrollments. Manage a lead pipeline and provide appropriate and relevant nurturing follow‑up. Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test‑prep provider. Leverage campus‑specific insights to inform strategy and optimize sales and lead generation. Track competitor activity and suggest marketing improvements. Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution. Perform additional duties as assigned. Minimum Qualifications Bachelor’s Degree in Business, Marketing, Education, or related field. 1+ year of experience in campus leadership, event promotion, student outreach, or peer advising with a focus on marketing, sales, or engagement. Comfort operating in a fast‑paced, dynamic, and collaborative environment. Preferred Qualifications Prior field marketing or business development experience. 1+ year in sales, business development, or a related field. Compensation and Benefits Salary Grade A: $31,200 to $78,647. Additional benefits include remote work flexibility, a comprehensive retirement package with company contribution, tuition assistance for employees and close family members, comprehensive health benefits starting on day 1, generous paid time off (including holidays, vacation, personal, sick, volunteer day, and diversity and inclusion day). Location Remote/Nationwide, USA. This role will be responsible for the Central Region, spanning select campuses in Texas, Michigan, Indiana, North Carolina, Missouri, and Virginia. EEO Statement Kaplan is an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. Kaplan believes that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. #J-18808-Ljbffr