Social Media Marketing Manager

Job Description

Job Description

Reports to: Director of Creative & Marketing
Location: Kissimmee, FL 

About Reach

Reach is a full-service marketing agency based in Kissimmee, FL, focused on helping communities and destinations make real impact. Our clients include attractions, tourism brands, community organizations, and education partners. We blend creativity, data, and strategy to build marketing that moves people to action.

Overview

We’re looking for a Social Media and Marketing Manager who thrives on storytelling, social media, and results. You’ll manage 3–5 client accounts, developing creative campaigns, managing social media channels, supporting event marketing, and collaborating across our creative, web, and automation teams to deliver exceptional work.

If you love blending creativity with analytics and can juggle multiple brands without missing a beat, you’ll fit right in.

Responsibilities

Client + Campaign Management

• Serve as the main point of contact for 3–5 Social Media or Marketing clients, ensuring deadlines, deliverables, and results are consistently met.
• Plan and execute annual marketing calendars with creative campaigns and measurable goals.
• Partner with Reach’s leadership and creative teams to brainstorm fresh ideas that tell stories and drive engagement.
• Manage event marketing campaigns from pre-event promotion through on-site coverage and post-event reporting.

Social Media + Content

• Plan, write, and schedule content for Meta, Instagram, LinkedIn, and TikTok across assigned clients.
• Maintain consistent brand tone and messaging while tailoring content to each platform.
• Collaborate with the design and video teams to develop graphics, reels, and social-first assets.
• Manage community engagement—replying to comments, DMs, and fostering connections.
• Monitor trends and identify creative opportunities for clients to join relevant conversations.

Reporting + Optimization

• Analyze social and campaign performance data and translate insights into recommendations.
• Work with the automation and data teams to generate monthly client reports.
• Use metrics to refine social strategy and increase ROI across campaigns.

Collaboration + Execution

• Coordinate with the creative, web, and automation teams to align all marketing efforts.
• Communicate proactively with clients and internal teams to keep projects moving smoothly.
• Manage project timelines and ensure assets are delivered on time and on brand.

Skills & Strengths

• Excellent communication and copywriting skills with a strong grasp of social media tone and storytelling.
• Highly organized and able to manage multiple client accounts simultaneously.
• Confident in developing, scheduling, and analyzing social content.
• Creative thinker with an eye for detail and a drive for measurable success.
• Team player who enjoys collaboration, brainstorming, and sharing new ideas.
• Comfortable balancing creative strategy with data-driven decision-making.

Requirements

• BA/BS in Marketing, Communications, Advertising, or a related field.
• 3+ years of marketing or social media experience (agency preferred).
• Proven success managing brand social channels or multi-account campaigns.
• Familiarity with Meta Business Suite, Canva or Adobe Creative Suite, Google Analytics, and scheduling tools.
• Willingness to occasionally work nights/weekends for event coverage.

Certifications (or willingness to earn):

• HubSpot Inbound or Content Marketing Certification
• Google Analytics Certification
• Sprout Social Certification

Bonus Points

• Experience with tourism, attractions, or community-based marketing.
• Understanding of paid social campaigns and basic ad optimization.
• Event coordination or on-site brand activation experience.

Benefits

• Medical, Dental, and Vision Insurance
• Short-Term, Long-Term, and Life Insurance
• 401(k) with 3.5% company match
• Five hours/week for professional development
• Hybrid schedule (Work from home most Mondays, Thursdays & Fridays!)
• 17 paid holidays + generous PTO
• Opportunities to attend conferences and industry events
• A stocked fridge, flexible culture, and a team that truly loves what they do

Why Reach

At Reach, we’re not just marketers. We’re storytellers and community builders. We believe in work that matters, clients who inspire, and a team that grows together.

If you’re ready to manage meaningful brands, create scroll-stopping content, and bring energy and creativity to every project, we’d love to meet you.